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They Probably the Potential price of a 6.4L 300 would exceed the Price of a Hellcat Challenger/Charger.. the 2015 300C Platinum starts at $43,390. Remeber When you have the 6.4L you also have to add the Standard SRT Brembos and then Performance Tires. that could increase the price to about $59K... The price of a Hellcat Challenger. it wouldnt be worth it considering right now a SRT 300 is the worse selling SRT product.
There's no requirement of what would need to be added as standard if this super-300 was a non-SRT product, same as how the aforementioned Ram HD does not come with Brembos or performance tires. Granted, a set of better brakes would be a great idea, but the 300 SRT is already 50K with all the SRT features. Make the leather package standard, remove some of the extra SRT performance bits, and we're talking 50-55K for this vehicle. Part of what I think makes the 300 a slower selling SRT than the others is that it doesn't have as much of a "point" presently than they do. The Charger is barely less luxurious yet cheaper, sportier, and fits more with the SRT image. The Challenger is the muscle car/coupe, and the Grand Cherokee offers SRT performance with the benefits of a 4WD SUV. This is why taking some of the upgrades but merging them with a solid chunk of luxury and marketing a different product from SRT might be just the thing for the vehicle to make it distinctive, especially if it's going up against a more "luxury" customer base like the Genesis 5.0.
 
There's no requirement of what would need to be added as standard if this super-300 was a non-SRT product, same as how the aforementioned Ram HD does not come with Brembos or performance tires. Granted, a set of better brakes would be a great idea, but the 300 SRT is already 50K with all the SRT features. Make the leather package standard, remove some of the extra SRT performance bits, and we're talking 50-55K for this vehicle. Part of what I think makes the 300 a slower selling SRT than the others is that it doesn't have as much of a "point" presently than they do. The Charger is barely less luxurious yet cheaper, sportier, and fits more with the SRT image. The Challenger is the muscle car/coupe, and the Grand Cherokee offers SRT performance with the benefits of a 4WD SUV. This is why taking some of the upgrades but merging them with a solid chunk of luxury and marketing a different product from SRT might be just the thing for the vehicle to make it distinctive, especially if it's going up against a more "luxury" customer base like the Genesis 5.0.
Im sorry but did you just Compare a 6.4L 300 Senario to a HD Pickup?? why not a Scat Pack Charger?? Which does have Brembo's instead of its standard RT Brakes. Do you think of the Safety Risk if SRT didnt put Brembo's or any other High performance Brake set up?? Its like SRT putting standard Ram 1500 Brakes on the former Past SRT10 Ram????
 
There's no requirement of what would need to be added as standard if this super-300 was a non-SRT product, same as how the aforementioned Ram HD does not come with Brembos or performance tires. Granted, a set of better brakes would be a great idea, but the 300 SRT is already 50K with all the SRT features. Make the leather package standard, remove some of the extra SRT performance bits, and we're talking 50-55K for this vehicle. Part of what I think makes the 300 a slower selling SRT than the others is that it doesn't have as much of a "point" presently than they do. The Charger is barely less luxurious yet cheaper, sportier, and fits more with the SRT image. The Challenger is the muscle car/coupe, and the Grand Cherokee offers SRT performance with the benefits of a 4WD SUV. This is why taking some of the upgrades but merging them with a solid chunk of luxury and marketing a different product from SRT might be just the thing for the vehicle to make it distinctive, especially if it's going up against a more "luxury" customer base like the Genesis 5.0.
So you recommend de-contenting a Chrysler 300 from the performance and safety bin side to make it cheaper while including leather seats standard? Trying to be cheaper isn't what Chrysler needs to accomplish with at theoretical Super 300 C version. Such a car distinguishes itself from the Dodge Charger by being more polished, more upscale. If Dodge Charger is Jason Statham wearing a military nylon windbreaker, Chrysler Super 300 needs to be an American James Bond wearing a dinner jacket. It's should be a more premium, more executive luxury performance oriented vehicle, more akin to V series Cadillac than it's more pedestrian brethren. I would distinguish by giving it the Hellcat motor, but licensing Magnetic Ride from GM and really boosting the handling side. But in Detroit the "not invented here" syndrome runs amok.

Personally I think there's room for such a vehicle, and if it were up to me, I'd be taking Chrysler that direction.
 
Yes There is room for a 300 Model above the "C Platinum", but would it be worth the cost for the Owner (when you can get a 707hp Charger for probably cheaper) or worth the investment for Chrysler to put in production (Since as i stated, the SRT300 is SRT's worse selling product.)
 
Which does have Brembo's instead of its standard RT Brakes.
It should have heavy duty brakes. It has 470 (well, more now) horsepower. But they don't need to be a marketed item like "Brembos with red painted calipers" sort of thing. That's not part of the image I'm thinking.
So you recommend de-contenting a Chrysler 300 from the performance and safety bin side to make it cheaper while including leather seats standard? Trying to be cheaper isn't what Chrysler needs to accomplish with at theoretical Super 300 C version.
No, not decontenting. It just doesn't have the "sport" things. No carbon fiber, "sport" suspension (adjustable suspension, yes), sport seats, etc.

It's not cheapening the car. It's upgrading the car more from a loaded 300C than a 300 SRT.
 
FCA is being more than a bit coy about the current lack of AWD; and the internet as usual takes the ball and runs with it further.

Take rate was low because...... in first position, the mpgs were more than weak with the 5 - which the 8HP / TF8 would more than take care - with an even better 'improvement' than the current result with rwd.


It will come back.... eventually.

About the time they finally pop for a lighter block of some sort ......


( Time honored tradition over there to occasionally mix a little Fudge in with the cake - when the real issue is ( wrong headed ) opinion about spending money..... )


Hellcat and Challenger probably ate the budget -



*****


Charger would benefit more from a 'styling' rework than 300 for a bunch of reasons including; Charger needed a redo to come up to 300 impact protection scores and then.... perhaps a little more than that.

Marketing / buyer group preferences - and I mean that as broadly as possible, probably covers the rest.
 
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