Justin Hyde of Jalopnik.com called it "worst ad slogan ever." " 'Chevy Runs Deep' doesn't say anything about what to expect once you've laid hands on a Chevy. Well, maybe it does, but only if you're a fan of crass sexual humor. It says nothing about what Chevy promises, why it's better than its competitors or improved from what it was before." Mr. Hyde added that "Chevy Runs Deep" sounds "less like a pitch and more like a diagnosis from a dermatologist."
Full article: http://adage.com/article?article_id=146735Newsweek's Mickey Kaus wrote, "'Chevy Runs Deep' appears to be yet another attempt to sell you patriotic 'heritage' -- in other words, to get you to buy an American car because American cars used to be really good and everybody drove them!"
Justin Hyde of Jalopnik.com called it "worst ad slogan ever." " 'Chevy Runs Deep' doesn't say anything about what to expect once you've laid hands on a Chevy. Well, maybe it does, but only if you're a fan of crass sexual humor. It says nothing about what Chevy promises, why it's better than its competitors or improved from what it was before." Mr. Hyde added that "Chevy Runs Deep" sounds "less like a pitch and more like a diagnosis from a dermatologist."
Full article: http://adage.com/article?article_id=146735Newsweek's Mickey Kaus wrote, "'Chevy Runs Deep' appears to be yet another attempt to sell you patriotic 'heritage' -- in other words, to get you to buy an American car because American cars used to be really good and everybody drove them!"