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Autoextremist Rant on Toyota's "Master Manipulators"

4.7K views 42 replies 36 participants last post by  ponchoman49  
#1 · (Edited by Moderator)
http://www.autoextremist.com/page2.shtml#Rant

by Peter M. DeLorenzo
May 17, 2006
www.autoextremist.com
Toyota's "Master Manipulators" get caught with their pants down

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Detroit. It has been amusing to watch as Toyota's usually unflappable PR spin meisters desperately try to bend the arc of bad news that has been coming their way of late. With Hideaki Otaka, the disgraced former CEO of Toyota Motor North America accused by his former executive assistant of sexual harassment, Toyota is all of a sudden pulling out all the stops to project the fact that they are a concerned, caring company when it comes to women. To do that, they have trotted out "Teflon Jim" Press to go on the offensive, the one auto executive who seems to be above criticism of any kind from the journalists covering the biz, except for me, of course.

Press, who was named president of Toyota (they split Otaka's old job into two so Press wouldn't be CEO - after all, even though Press is the good soldier who has led Toyota's success in North America, he apparently isn't good enough for the powers that be in Japan to be given the CEO title of its holding company), has been on the stump of late, effectively telling everybody how much Toyota loves women and is an enlightened company when it comes to gender issues.

Nice try.

Toyota is no different from any other auto company when it comes to women, even though their campaign for corporate sainthood is well under way. In a business where women probably influence 95 percent of the purchasing decisions (the official number is closer to 50 percent but who's kidding whom?) and account for nearly half the purchases in the market, there simply aren't enough of them at the top of these companies to be commensurate with what's really going on in the market. And no amount of Jim Press-delivered smooth talk is going to be able to conceal that fact for Toyota.

Press has gone on record, according to Automotive News, as saying that women should play a more prominent role in the industry. Press even spoke at a professional women's group luncheon in Detroit recently saying, "We need to do a lot more." Really, Jim, do ya' think? He also said, "We're making progress." And talking about that progress would have nothing to do with the sexual harassment lawsuit pending, now would it, Jim? Nah, I didn't think so.

Toyota absolutely hates to have anything disrupt their plan for world domination. And make no mistake, this sexual harassment case has brought dishonor to management in Japan, and they're quaking in their boots about it, because heaven forbid anyone get the impression that Toyota is just another corporate entity no different from any other corporate entity in the world. After all, in their minds Toyota and the Toyota "way" is superior to any other company, and even though they want everyone to believe that their "Aw, shucks, we're just humble citizens keeping our heads down focusing on the next improvement" schtick is who they really are, the reality of Toyota is much different. It's a company obsessed with convincing America and Americans that they're a proud American company, when in fact they will never be - no matter how they spin it. And to make matters worse for Toyota spin doctors, not only has Toyota's quest for corporate sainthood been derailed by this sordid episode, this unseemly case has clearly indicated to anyone paying attention that Toyota - horror of horrors - is just another company.

It's nice to see the Toyota dance over this sexual harassment issue because believe me, with the perennial free pass they get from the automotive media, you don't get to see it very often.

Also See: http://www.gminsidenews.com/forums/showthread.php?t=30905

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#3 ·
Who doesn't think Toyota is just another company?

Zealots.

On both sides.

On one side, you've got people who think Toyota is perfect.
On the other, you've got people who think Toyota is the devil.

The reality is, they're just another company.

MF
 
#4 ·
I'm not so sure this is an as important topic as some are trying to fashion it. Besides, you can pick on Toyota all you want, but their PR department is far better at massaging a corporate image than GM's. Whether or not the image is based on truth or not, it's fair to say that in general Toyota enjoys a better image than GM. And I don't think it's a grand conspiracy on American media's part, nor do I think it's an accident.
 
#5 ·
I wouldnt sit here and call Toyota's PR the best or better then GM, on the other side GMs PR people have been able to keep the company rolling even with its extremely bad image and press it has been getting. They do such a good job that its hard to say what is a PR move and what isnt at GM, its not typical PR moves.

Toyota has had it easy being a fav. of the press for many years.
 
#7 ·
Remember GM's retarded efforts during the 1960s when Nader was the enemy?
If a corporation behaves ethically, they won't have to scramble to make up siht to cover their asses. Big shots typically think their huge egos trump the need for honesty, and they can get away with things the common man can't. Often they do; look at congress. But everyone crashes and burns the same.
And the beat goes on...
 
#10 ·
One thing is for certain, if a Ford or GM Executive had been fooling around in the office, the Automotive and mainstream press would be howling about this being demonstrative of every thing that is bad in the US auto industry, but because it's Toyota, it hardly rates a peep in the news.
 
#12 ·
01cavalier said:
I really didn't expect him to rant about Toyota like that, but he is right!
he calls GM wrong when they are...he is mainly on the side of the Americans; he is like Flint who tries to give constructive criticism.

he always rants about toyota and their "green jeans" BS.
 
#13 ·
rsbaker said:
One thing is for certain, if a Ford or GM Executive had been fooling around in the office, the Automotive and mainstream press would be howling about this being demonstrative of every thing that is bad in the US auto industry, but because it's Toyota, it hardly rates a peep in the news.
I saw it on the news, and tabloids had a field day with it.
 
#15 ·
Wanted - Senior executive for hands-on position.
Must have firm grasp of job responsibilities and able to handle any contingency, including all situations that require plausible deniability.
Work is characterized by long hours, considerable travel, and numerous limousine rides totally unrelated to the work-at-hand.
Groping skills are a plus.
 
#19 ·
GM2006 said:
Toyota absolutely hates to have anything disrupt their plan for world domination. And make no mistake, this sexual harassment case has brought dishonor to management in Japan, and they're quaking in their boots about it, because heaven forbid anyone get the impression that Toyota is just another corporate entity no different from any other corporate entity in the world. After all, in their minds Toyota and the Toyota "way" is superior to any other company, and even though they want everyone to believe that their "Aw, shucks, we're just humble citizens keeping our heads down focusing on the next improvement" schtick is who they really are, the reality of Toyota is much different. It's a company obsessed with convincing America and Americans that they're a proud American company, when in fact they will never be - no matter how they spin it.
That's right, world domination. Too many people may be blinded by the nazi style ways of toyota, but I for one am not. They are a ruthless company that will destroy the fabric of America if they could. Toyota is evil. I will not be tricked. And noone willl convince me otherwise. I do not want to grow old knowing Japan defeated America.
 
#21 ·
Bvonscott said:
That's right, world domination. Too many people may be blinded by the nazi style ways of toyota, but I for one am not. They are a ruthless company that will destroy the fabric of America if they could. Toyota is evil. I will not be tricked. And noone willl convince me otherwise. I do not want to grow old knowing Japan defeated America.
:rotf:I'm not sure if you're being sarcastic or not.

Really, no company is infallible. It's one guy who screwed up, CEO or not. I don't see how this all of a sudden discredits Toyota as a company.

Better yet, I don't remember any other automakers saying anything about women in the auto-industry, influenced by a sexual harassment case or not.

I really don't believe there are more than a handful of people out there who think so highly of Toyota as a company.
 
#22 ·
This is like a bloody nose for Toyota. It doesn't help there squeaky clean reputation. LOL
 
#23 ·
Toyota is evil. I will not be tricked. And noone willl convince me otherwise. I do not want to grow old knowing Japan defeated America.
I guess there is hope in this world when I read this from someone living in California!
 
#25 ·
LAMRONH said:
Remember GM's retarded efforts during the 1960s when Nader was the enemy?
If a corporation behaves ethically, they won't have to scramble to make up siht to cover their asses. Big shots typically think their huge egos trump the need for honesty, and they can get away with things the common man can't. Often they do; look at congress. But everyone crashes and burns the same.
And the beat goes on...
Exactly right. Others, with direct knowledge, have said here that women are not treated with adequate respect in Japan, i.e.; it's the custom. This is no excuse at all. We all, especially those in positions of power over others, have a responsibility to think of other people and how our actions affect them. So he knew he was wrong before, during and after he did it. OK, I'm assuming he was guilty, but Toyota seems to be doing the same and I don't think they're making an assumption.

grumbles said:
Really, no company is infallible. It's one guy who screwed up, CEO or not. I don't see how this all of a sudden discredits Toyota as a company.

Better yet, I don't remember any other automakers saying anything about women in the auto-industry, influenced by a sexual harassment case or not.
It wasn't just one guy screwing up. Toyota, and every other organization, commercial and otherwise, should have procedures in place to provide people who feel they have been treated unfairly a way to get redress. Toyota seems not to have such procedures and she was apparently told to 'work it out' with the offending party. No even close to adequate.

I don't think I've read anything about the percentage of engineers, product planners, etc. of the various companies who are women, and GM nor the others are capable of manufacturing qualified people of any gender, race, etc. They have to hire from the available talent. But, whether the percentages of buyers/influencers is 40/50-80/90 or whatever, there is no reason why women should not be consulted extensively in determining many choices in what's available in areas such as safety, color and many other factors. This is just good business. I've read snippets from time to time indicating GM has a lot of room for improvement in this regard. Camaro's, VVT, etc. are nice, but getting all useful input from woman is doable and should be done.
 
#26 ·
63GrandSport001 said:
I wouldnt sit here and call Toyota's PR the best or better then GM, on the other side GMs PR people have been able to keep the company rolling even with its extremely bad image and press it has been getting. They do such a good job that its hard to say what is a PR move and what isnt at GM, its not typical PR moves.

Toyota has had it easy being a fav. of the press for many years.
You're right. GM has such a negative image because its PR department is tops in the industry. Sure, that makes perfect sense.