http://www.autoextremist.com/page2.shtml#Rant
by Peter M. DeLorenzo
May 17, 2006
www.autoextremist.com
Toyota's "Master Manipulators" get caught with their pants down
Detroit. It has been amusing to watch as Toyota's usually unflappable PR spin meisters desperately try to bend the arc of bad news that has been coming their way of late. With Hideaki Otaka, the disgraced former CEO of Toyota Motor North America accused by his former executive assistant of sexual harassment, Toyota is all of a sudden pulling out all the stops to project the fact that they are a concerned, caring company when it comes to women. To do that, they have trotted out "Teflon Jim" Press to go on the offensive, the one auto executive who seems to be above criticism of any kind from the journalists covering the biz, except for me, of course.
Press, who was named president of Toyota (they split Otaka's old job into two so Press wouldn't be CEO - after all, even though Press is the good soldier who has led Toyota's success in North America, he apparently isn't good enough for the powers that be in Japan to be given the CEO title of its holding company), has been on the stump of late, effectively telling everybody how much Toyota loves women and is an enlightened company when it comes to gender issues.
Nice try.
Toyota is no different from any other auto company when it comes to women, even though their campaign for corporate sainthood is well under way. In a business where women probably influence 95 percent of the purchasing decisions (the official number is closer to 50 percent but who's kidding whom?) and account for nearly half the purchases in the market, there simply aren't enough of them at the top of these companies to be commensurate with what's really going on in the market. And no amount of Jim Press-delivered smooth talk is going to be able to conceal that fact for Toyota.
Press has gone on record, according to Automotive News, as saying that women should play a more prominent role in the industry. Press even spoke at a professional women's group luncheon in Detroit recently saying, "We need to do a lot more." Really, Jim, do ya' think? He also said, "We're making progress." And talking about that progress would have nothing to do with the sexual harassment lawsuit pending, now would it, Jim? Nah, I didn't think so.
Toyota absolutely hates to have anything disrupt their plan for world domination. And make no mistake, this sexual harassment case has brought dishonor to management in Japan, and they're quaking in their boots about it, because heaven forbid anyone get the impression that Toyota is just another corporate entity no different from any other corporate entity in the world. After all, in their minds Toyota and the Toyota "way" is superior to any other company, and even though they want everyone to believe that their "Aw, shucks, we're just humble citizens keeping our heads down focusing on the next improvement" schtick is who they really are, the reality of Toyota is much different. It's a company obsessed with convincing America and Americans that they're a proud American company, when in fact they will never be - no matter how they spin it. And to make matters worse for Toyota spin doctors, not only has Toyota's quest for corporate sainthood been derailed by this sordid episode, this unseemly case has clearly indicated to anyone paying attention that Toyota - horror of horrors - is just another company.
It's nice to see the Toyota dance over this sexual harassment issue because believe me, with the perennial free pass they get from the automotive media, you don't get to see it very often.
Also See: http://www.gminsidenews.com/forums/showthread.php?t=30905
by Peter M. DeLorenzo
May 17, 2006
www.autoextremist.com
Toyota's "Master Manipulators" get caught with their pants down

Detroit. It has been amusing to watch as Toyota's usually unflappable PR spin meisters desperately try to bend the arc of bad news that has been coming their way of late. With Hideaki Otaka, the disgraced former CEO of Toyota Motor North America accused by his former executive assistant of sexual harassment, Toyota is all of a sudden pulling out all the stops to project the fact that they are a concerned, caring company when it comes to women. To do that, they have trotted out "Teflon Jim" Press to go on the offensive, the one auto executive who seems to be above criticism of any kind from the journalists covering the biz, except for me, of course.
Press, who was named president of Toyota (they split Otaka's old job into two so Press wouldn't be CEO - after all, even though Press is the good soldier who has led Toyota's success in North America, he apparently isn't good enough for the powers that be in Japan to be given the CEO title of its holding company), has been on the stump of late, effectively telling everybody how much Toyota loves women and is an enlightened company when it comes to gender issues.
Nice try.
Toyota is no different from any other auto company when it comes to women, even though their campaign for corporate sainthood is well under way. In a business where women probably influence 95 percent of the purchasing decisions (the official number is closer to 50 percent but who's kidding whom?) and account for nearly half the purchases in the market, there simply aren't enough of them at the top of these companies to be commensurate with what's really going on in the market. And no amount of Jim Press-delivered smooth talk is going to be able to conceal that fact for Toyota.
Press has gone on record, according to Automotive News, as saying that women should play a more prominent role in the industry. Press even spoke at a professional women's group luncheon in Detroit recently saying, "We need to do a lot more." Really, Jim, do ya' think? He also said, "We're making progress." And talking about that progress would have nothing to do with the sexual harassment lawsuit pending, now would it, Jim? Nah, I didn't think so.
Toyota absolutely hates to have anything disrupt their plan for world domination. And make no mistake, this sexual harassment case has brought dishonor to management in Japan, and they're quaking in their boots about it, because heaven forbid anyone get the impression that Toyota is just another corporate entity no different from any other corporate entity in the world. After all, in their minds Toyota and the Toyota "way" is superior to any other company, and even though they want everyone to believe that their "Aw, shucks, we're just humble citizens keeping our heads down focusing on the next improvement" schtick is who they really are, the reality of Toyota is much different. It's a company obsessed with convincing America and Americans that they're a proud American company, when in fact they will never be - no matter how they spin it. And to make matters worse for Toyota spin doctors, not only has Toyota's quest for corporate sainthood been derailed by this sordid episode, this unseemly case has clearly indicated to anyone paying attention that Toyota - horror of horrors - is just another company.
It's nice to see the Toyota dance over this sexual harassment issue because believe me, with the perennial free pass they get from the automotive media, you don't get to see it very often.
Also See: http://www.gminsidenews.com/forums/showthread.php?t=30905
