Autopian
November 21, 2023
2001 Pontiac Aztek SRV Concept Vehicle
My God, redemption arcs are tedious. For the terminally online, they’re a convenient way to cook up a medium-warm take that’s only novel if you weren’t paying attention the first time around. Live long enough in the popular automotive consciousness and it’s only a matter of time before a reappraisal comes your way. A car that stubbornly refuses rehabilitation with the grim vigor of a career criminal is the Pontiac Aztek; a car so ham-fisted in its execution it became a metaphor for the clownshow that was pre-bankruptcy GM. Pour a stiff drink, it’s time for Damn Good Design.
From my perspective as a professional car designer who was alive at the time, the Aztek didn’t face problems in the marketplace because it was an idea ahead of its time and customers weren’t ready. Being first to market in a new segment isn’t a barrier to success if the product is compelling enough. It wasn’t because it was badly built or unreliable – the quality wasn’t exactly peak Mercedes, but it was no worse than other GM products at the time and it sat on proven mechanicals. The Aztek’s problems arose from the corporate environment that managed its development, the cynical way it was marketed, and mainly its customer-repelling appearance.
Article continues at link.
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November 21, 2023
2001 Pontiac Aztek SRV Concept Vehicle
My God, redemption arcs are tedious. For the terminally online, they’re a convenient way to cook up a medium-warm take that’s only novel if you weren’t paying attention the first time around. Live long enough in the popular automotive consciousness and it’s only a matter of time before a reappraisal comes your way. A car that stubbornly refuses rehabilitation with the grim vigor of a career criminal is the Pontiac Aztek; a car so ham-fisted in its execution it became a metaphor for the clownshow that was pre-bankruptcy GM. Pour a stiff drink, it’s time for Damn Good Design.
From my perspective as a professional car designer who was alive at the time, the Aztek didn’t face problems in the marketplace because it was an idea ahead of its time and customers weren’t ready. Being first to market in a new segment isn’t a barrier to success if the product is compelling enough. It wasn’t because it was badly built or unreliable – the quality wasn’t exactly peak Mercedes, but it was no worse than other GM products at the time and it sat on proven mechanicals. The Aztek’s problems arose from the corporate environment that managed its development, the cynical way it was marketed, and mainly its customer-repelling appearance.
Article continues at link.
.