"While every automaker in North America is in a tizzy about semiconductors, Tesla has come up with a way to get around the global chip shortage: rewrite its software. At the company’s Monday earnings call, Elon Musk explained that Tesla substituted alternative chips into its designs—microcontrollers—and quickly wrote its firmware. As a result, the company has managed to deliver 200,000+ vehicles to customers in the past three months."
"So as most automakers slowed their production in early 2021, Tesla started looking for a solution. Its engineers realised that by shifting to microcontrollers instead of semiconductors, it could prevent gaps in production. A team of engineers designed 19 new controllers, allowing Tesla to speed ahead while others pressed the brakes."
This article is from July. I thought it was interesting. Why haven't other automakers done the same thing?
Tesla: Finding A Solution to the Global Chip Shortage | Procurement & Supply Chain | Manufacturing Global
"So as most automakers slowed their production in early 2021, Tesla started looking for a solution. Its engineers realised that by shifting to microcontrollers instead of semiconductors, it could prevent gaps in production. A team of engineers designed 19 new controllers, allowing Tesla to speed ahead while others pressed the brakes."
This article is from July. I thought it was interesting. Why haven't other automakers done the same thing?
Tesla: Finding A Solution to the Global Chip Shortage | Procurement & Supply Chain | Manufacturing Global