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Should Cadillac Emulate Tesla With CT5 New OTA Capability?

2.2K views 29 replies 20 participants last post by  LONGHORN  
#1 ·
USA Today
April 26, 2019

As I learned yesterday at the NY Intl Auto Show, the new Cadillac CT5 will be capable of Over The Air updates. This article from USA Today gives credit to Tesla for (inventing?) doing the same, bringing great joy to their owners. Should Cadillac have the same owner-involvement goal? How about an Easter Egg or two from General Motors? There is a huge difference between Cadillac and Tesla in the form of leasing (40% vs ?? (Tesla leasing program is brand new), so this could play a role - but also increase the value of Cadillac vehicles in the used car market.

Imagine if your car could get new features or even become faster or get to farther on a fill-up just while sitting parked outside.

To the delight of Tesla owners everywhere, the electric car company continually offers over-the-air software updates to the cars they already have, making it feel as if they are walking out to a brand new vehicle, instead of having to wait a year or so for a new, improved model.

In March, with the introduction of the base $35,000 Model 3, a Tesla update made all existing Model 3s faster, practically overnight.

This month, the Palo Alto-based company began rolling out its latest version of Navigate on Autopilot, which steers and navigates the car and negotiates traffic along a given path.

Navigate on Autopilot joins a long list of useful driving modes that have been released over the years as the electric automaker heads toward fully autonomous driving, which CEO Elon Musk promised by the end of this year at an investor event on Monday.

Handy driving modes and software updates:

Summon: Tesla began rolling out an Autopilot feature called "Enhanced Summon" in 2019 to members of its early access program. It enables a Tesla vehicle to drive itself to the owner, say, in parking lots as long as the owner holds a finger on the button on their smartphone screen via the Tesla app.

Stop Light Warning: This software update gives drivers a visual and audible warning signal when they are about to blow through a red light.

Tesla's goal is to put a dent in the number of fatal traffic accidents that occur each year.
According to Insurance Institute for Highway Safety, in 2016, 811 people were killed in crashes that involved red light running, and in 2015, an estimated 137,000 people were injured in red light running crashes. Tesla's Stop Light Warning system seeks to be a solution.

Remote Heating: In December, Tesla released a new mobile app update that lets owners remotely activate their heated seat and steering wheel as well as schedule a service appointment.

Track Mode: In November 2018, Telsa rolled out the update that lets drivers take better control of their vehicles. The update included optimized cooling, more powerful braking and the ability to drift Model 3 Performance cars.

Ludicrous Acceleration Mode: This is the feature that enables a Model S sedan to go from 0 to 60 mph in under three seconds, which is faster than some Ferraris and Lamborghinis.

Cold Weather: Some Model 3 owners complained in 2018 that cold weather made the door handles hard to pop out. Doors on the Model 3 are frameless so windows have to move slightly in order for the door to open. To correct this, Tesla pushed a software update in November.

Navigate on Autopilot: This feature guides a car from a highway’s on-ramp to off-ramp. It’s designed to make finding and following the most efficient path to your destination even easier on the highway.

However, self-driving technology came under scrutiny in early 2018 after an Uber car in self-driving mode struck and killed a woman crossing a street in Tempe, Arizona.

Obstacle-Aware Acceleration: This update automatically limits your car’s acceleration if an obstacle is detected in front of your vehicle while driving at low speeds.

Valet Mode: This mode restricts access to your vehicle when handing it over to valet – hiding all personal data from your touchscreen, limiting maximum speed and performance your Tesla can achieve and locking your front trunk and glove compartment to safely conceal valuables.

Software Version 9.0: This software update made Model S, Model X, and Model 3 smarter. Tesla introduced a refined and simplified user interface, along with entirely new features for the trio.

Dashcam: This feature lets you record and store on a USB drive the video footage captured by your car’s side cameras in addition to the narrow forward camera.

Sentry Mode: This security feature began rolling out in 2019 and adds a unique layer of protection to Tesla vehicles by continuously monitoring the environment around a car when it’s left unattended. You can set Sentry Mode before you leave the car or remotely from the app, and the car starts to record when someone or something gets too close. In Tesla fan groups, owners love to share video of close calls, lurking admirers and scared-off creepers. If the car shifts from the neutral standby state to its alarm state, the car alarm is activated, the center display gets bright and music plays at maximum volume from the car’s audio system. Owners get an alert and can download video of the incident, if they have a USB drive set up.

Chill Mode: Moving away from the ever-increasing acceleration boosts, Telsa introduced Chill in 2017. It makes acceleration more gradual – "ideal for smoother driving and a gentler ride for your passengers," according to Tesla.

Dog Mode: No need for a well-meaning (or harshly worded) note on the hood, good samaritans, or to bust open the windows and dial 911. This feature, launched in 2019, is a fan favorite,designed to keep the car cabin at a comfortable temperature. It also displays the in-car temperature, an animated pooch and a message on the touchscreen so passersby will know a pet left inside is safe and sound.
Cheeky software updates and Easter Eggs

Along with periodic software updates, Tesla tosses in a hidden gem or two, often referred to as "Easter eggs."

These updates are sometimes discovered randomly by Tesla drivers. Other times, the company's CEO, Elon Musk, drops not so subtle hints on Twitter of what's to come. "You have to love Tesla's sense of humor," said Elaine Borseth who drives a Tesla Model S.

"They've added Santa Mode around the holidays that turns your car into Santa's sleigh on the navigation. Oh, and there's the farting mode. They have all kinds of fun things that just make you smile."

Borseth, who's the vice president of the Electric Vehicle Association of San Diego, said that the over-the-air updates are the most exciting part of being a Tesla owner.

"It’s just great to be able to have a car that’s four years old, as mine is now, and have all the features of a new car," Borseth said. "You get a notification. You go out to your car and you have new features."

Back to the Future: In February 2019, the company's mobile app got an update that allowed users to see a load of cheeky references to the famed film franchise. For example, the vehicle displayed on the app will turn into a Model X with its Falcon Wing doors opened – referencing Doc Brown’s DeLorean.

Romance Mode: Video of a fire crackling in a fireplace starts to play on the car's center screen along with sensual music. This mode also turns on the car seat heaters. For obvious safety reasons, it works only when the car is in park.

Elon Musk has been tweeting about new features for Tesla vehicles and they're insane. Buzz60's Tony Spitz has the details. Buzz60

TeslATARI: Released in October 2018, this update included an emulator of classic 1980s games that are controlled either through the steering wheel or through the vehicles’ center touchscreens. And, no, Centipede hasn't gotten any easier over time.

Fart Mode: A favorite among many younger Tesla passengers, this one's also known as Emissions Testing Mode. This feature includes a drop-down menu of, well, human emission sound options in all Tesla cars. You can also position the sound to come from any of the four corners of the cabin. So far, it's an odor-free and addictive experience.

Santa Mode: This update gave Model S and Model X vehicle owners a reindeer icon within Tesla’s Easter Egg Menu around the holidays in 2017. Pressing the reindeer icon summoned Jolly Old St. Nick. Your turn signal sound becomes jingling bells. As Musk tweeted, this feature can also be triggered by saying "Ho, ho, ho."

When you get the new Tesla software update, go Ho Ho Ho. There’s an Easter egg inside the Easter egg, but it’s not funny.
— Elon Musk (@elonmusk) December 23, 2017

Holiday Show: In Dec. 2016, Model X owners received the "Holiday Show" update which delivered a synchronized light show with Falcon Wing doors. The update also added an overlay to the navigation that will make it look like you’re driving on the surface of Mars.

If you’re into video game development, consider applying to Tesla. We want to make super fun games that integrate the center touch screen, phone & car irl.
— Elon Musk (@elonmusk) August 1, 2018

Fun Fact: The idea of Easter eggs started off with video games in the 1970s with the Atari 2600 in the game Adventure. It was a way for game designers to add a special fun touch that rewarded players for playing the game for leisure and not just to win. Tesla CEO Elon Musk is an avid video gamer.








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#2 ·
Borseth, who's the vice president of the Electric Vehicle Association of San Diego, said that the over-the-air updates are the most exciting part of being a Tesla owner.
While I am not a huge fan of Tesla, you do have to admire what they get right...and the reason(s) for an extremely satisfied owner base is something worth exploring at Cadillac.

BTW: Stunned that BMW did not exhibit at the NY show. No Volvo either, but the crowds around the Rivian display were 10 deep! I can certainly see the interest of GM and Ford in a partnership. New Ford Escape/Explorer are going to be huge, and the feel of the stick shift in the VW GLI is a masterpiece in engineering.











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#9 ·
While I am not a huge fan of Tesla, you do have to admire what they get right...
Tesla is a ****ty company for many things but innovation.. No.. Implementation of innovation is not one of them.
Tesla figured out the "right" way to operate like a pyramid scheme year after year. That's their primary innovation.
 
#5 ·
Come on.. GM performance is very rarely a problem. Hell my Yukon runs down plenty of vehicles way lighter than it and handles like a champ. But!!! The ability to do OTA updates is absolutely desirable. "We have the technology.. We can rebuild him" 🙂 Tesla is a ****ty company for many things but innovation.. No.. Implementation of innovation is not one of them. I think we have all agreed many times that GM is a technological tour de force, but they are often behind the curve, not because they don't have the tech, but because they are often in "wait and see" mode. This, along with the new AWD CT6 (no 2.0) is a signal that perhaps Carlyle may just be the better leader for the brand. Perhaps he's listening to the the market and directing his people to do something different than has been being done for the last 2 decades.
 
#12 ·
I love the idea, but another "be careful what you wish for". Given the option of 1) providing free updates to improve a cars performance & please a customer, or 2) charge the customer, which do you think GM (or any non-Silicon Valley car manufacturer) will choose?

I can see all sorts of options, aps to adjust the look of the display screens, sound of the horn, engine sounds (since most engine sound is now through the speakers), stray sounds when you open the doors, light shows with interior lighting, etc. - all additional revenue streams.

Might start out as free, but non-safety improvements will have a cost.
 
#13 ·
The main reason the CT5 and future models will have OTA updates will be for Supercruise.
 
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#14 ·
Isn't the Tesla dog mode one of these updates? Quite clever, if you ask me.



Btw, last weekend I saw for the first time the torque number of the upcoming Tesla Roadster. My first reaction was, that can't be correct. But no that's the correct number: 10,000 Nm. That's insane. Imagine Tesla would be using the new Cadillac nomenclature [Model]+[torque in Nm] and you park next to this Roadster with your new Cadillac. Oh, the pitiful look of the Tesla owner.
 
#17 ·
A GM car is not like a phone, Tesla, or anything like that. they spent the last 25 years trying to be like BMW, but, really they want to start being like Tesla it seems.

The problem with GM is that their transportation systems are mostly mechanical systems. They are vast limits in controlling mechanical systems with software updates.

I guess one could say that you could put a 350 V8 in every car with DoD and use software to limit the number of cylinders--pay more and get more just via update????

That's ridiculous.
 
#18 ·
But that's not what they said.. Furthermore, yes software can limit it disable functions of AFM.

How the hell did this turn into another Doggy Downer session at GMI. Be positive for Godsake
 
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#19 ·
The only downside I could see would be trying to charge a fee for the OTA service. Think of a dash indicator popping up on the infotainment screen saying "New OTA Update from GM available. Please see your nearest dealership to update, or skip the line and receive your updates via wifi for just $19.99/month." That would just suck...

But overall, I like this option.
 
#20 · (Edited)
Don't really see a downside to this...it would be nice if GM could update say, a faulty shift algorithm that caused harsh shifting via an OTA update as opposed to heading to a dealership to get the tranny reflashed...had to do this w/ my '14 Town and Country.

Ok..I'm lying there is a small downside, what if your house gets invaded by a chainsaw wielding psychopath and you make it out the house, to the car to escape...and your car is in the middle of installing an update...womp womp :-(
 
#25 ·
#27 · (Edited)
There is a big difference between OTA updates for the infotainment system vs the entire vehicle system like Tesla. Tesla is the only vehicle with a fully centralized electronics architecture that can be updated OTA. Right now, nearly all automakers use many electronics modules which have to be flashed, usually right on the module itself. Which ultimately means the cars are not updatable and the manufactures are not actively adding features through software (beyond the infotainment module). I think this is something people take for granted. This is another major influential Tesla innovation yet to be widely adopted. There is allot more to Tesla than batteries and motors.
 
#29 ·
Actually GM had this with onstar. GM always have great tech ideas and possibilities but do not have the vision to move on them. EV1 should have cemented GM green credentials that Toyota would not have even brought over Prius. The touch screens of today, remember the touch screen Delco radio in the Olds Toronado in the 80s, and I could go on........GM had, and has the engineering muscle, just need a visionary to implement it.