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Prestige for Everyman: The Chevrolet Impala Is 50

19K views 97 replies 63 participants last post by  bmwboy2007  
#1 ·
Link: http://www.nytimes.com/2008/02/03/a...8/02/03/automobiles/collectibles/03IMPALA.html?_r=1&ref=automobiles&oref=slogin

By JERRY GARRETT - The New York Times - Sunday, February 3, 2008

ONE fine winter day 50 years ago, my father pulled into our driveway with a new Chevrolet, a ’58 Bel Air Impala Sport Coupe in Panama Yellow. At the time, the Impala was not yet a separate model in Chevy’s line, just a nameplate that designated its status as the top trim level for the popular Bel Air coupes and convertibles.

But Dad did not buy this car to signal his upward mobility or to be part of some Chevrolet plan to nudge buyers upmarket. No, he was smitten by the car’s handsome details — and the 283-cubic-inch Ram-Jet fuel-injected V-8 under the hood.

“It had those crossed racing flag insignias with fuel injection spelled out in chrome script, and I thought, ‘I just gotta have it,’ ” he said recently.

And the must-have feeling has struck regularly since then, giving the Impala a special place in automotive lore.

From the start, the Impala impressed. In ’58, despite a sharp drop in industry sales, 60,000 buyers were willing to pay extra for the prestige — and the added trim and insignias — of the Impala, General Motors says. The Impala was so successful that it became a separate model line the next year, spawning five decades of memorable offspring, from family sedans and station wagons to pioneering muscle cars and the industry’s unsurpassed sales leader. Chevrolet will introduce a 50th-anniversary edition this spring.

That Impala would also turn out to be the rarest of many cars our family would own. Collectors steeped in Impala history will note that Panama Yellow was a Corvette color in 1958. The dealer who sold the car to my father had an explanation.

“I had stopped at Felix Chevrolet in downtown L.A. to look at the new Corvettes,” Dad recalled. “A salesman told me the owner’s son had special-ordered this yellow Impala with everything on it, and before it arrived from the factory the kid bought a Corvette instead.”

The salesman told Dad: “This thing’s just been sitting here. We’ll make you a real good deal on it.”

The deal would have been even sweeter if Dad still owned the car; two ’58 Impalas sold last month at the Barrett-Jackson classic car auction in Arizona for more than $150,000 each. Those cars had 348-cubic-inch V-8s; one with a rare fuel-injected 283 like ours would command 20 percent more, according to the Kelley Blue Book price guide for early models.

Rare collectibles aside, the Impala became Chevrolet’s aspirational object of desire, though more for its sporty image than as a symbol of luxurious self-reward. In the ’50s and ’60s, the Impala became the quintessential big American car, serving not only as family transportation, but also as a canvas for customizers who turned them into the lowriders of East Los Angeles and later, the outrageous sky-high urban creations known as donks.

The styling of 1958 Chevys was a notable departure from the boxy, upright models of previous years. Though much-admired classics now, the ’58 models were less appreciated when new, caught short by a styling coup at Chrysler, which was capitalizing on the bold tailfins of its Forward Look cars.

The Chevy body design lasted just one year, until the “longer, lower, wider” 1959 models, distinguished by enormous bat-wing fins and almond-shaped taillights, were rushed into production.

The article continues at link.

50th Anniversary Edition Impala - Photo here:
http://autodeadline.com/detail?source=&mid=WKA2008012461917&mime=JPG
 
#2 ·
Prestige for EVERYMAN?

An Impala?

Today's Impala?

We must really be dumbing down language to call THAT car, the blob, prestigious!

It's pure vanilla. Not one ounce of spice or evident caring or engineering by serious car enthusiasts. Pure Mom mobile - if she were blind AND stupid.
 
#8 · (Edited by Moderator)
I think the current Impala is exactly what is should be, a solid and affordable car made well. That said there is room for improvement. The next model should have a Malibu like interior and the 3.6L should be standard.

RWD would have been nice but in the end, the new CAFE rules have killed that. FWD is just fine.



An SS 50th anniversary edition is what GM should have done. I might have bought one!
 
#7 ·
It had those crossed racing flag insignias with fuel injection spelled out in chrome script, and I thought, ‘I just gotta have it
little features like that cost nothing but sell cars. for the life of me i don't know why Detroit doesn't do much of it anymore. emblems, little road-runners, ...
 
#18 ·
I actually like the current Impala the way it is....the size, engine choices, and even with FWD. My father brought one and likes it (and I like driving it too for what it is). If even the current car had the 6 speed automatic in it...it would be right at the top of my list for a car for myself. And I have no problem at all with it being FWD.
 
#26 ·
You obviously know what that meant in terms of population growth in the 1960s and 1970s, don't you?

If it weren't for that bench seat (and in Fords and Chryslers) would our population even be 2/3 of what it is today? :lmao:
 
#25 ·
I agree that the current Impala is starting to get old. But I don't think it looks too bad. At least it doesn't look like the camry...total disaster there.
I think GM should've planned for the Impala's 50th anniversary. They should've had a concept out last year and a production model ready for this year. The 50th anniversary Impala looks as if a GM designer suddenly realized yesterday that the Impala was 50 and decided to just slap on some special badges and call it a day.
 
#28 ·
I have been a huge fan and suppoter of the current Impala. It is a great car, and imho, looks great for the price and overall value (Malibu is a completely different story). I really like the ebony interior with the brushed aluminum applique. This adds two tone seats like the Monte SS pace car replicas. I think it loos good!
 
#30 ·
Yeah, I do have some fond memories of driving my parents big 66 Impala wagon,
I mean boat. We did our impersonation of " Bullet" in the neighborhood streets.
What a blast to push that big wallowing wagon around corners and hear the roar
of the 327 V8, when you punched it and heard that big sucking sound coming
from the Rochester 4 bbl carb.! Those were the days.
 
#31 ·
well I have said it many times on here and I will say it again but modify it slightly. Since GM has no idea whether they want to make this car rear or front wheel drive, either take the current Impala and give it a new dash, alla Malibu and give all Impalas a 6 speed auto including a 3.6 in atleast one model along with a 6 speed 5.3 SS. The front and rear should receieve a refresheining as well. Or they can take the current malibu and stretch it out a foot and add a similar interior. Come on GM !!!!
 
#59 ·
well I have said it many times on here and I will say it again but modify it slightly. Since GM has no idea whether they want to make this car rear or front wheel drive, either take the current Impala and give it a new dash, alla Malibu and give all Impalas a 6 speed auto including a 3.6 in atleast one model along with a 6 speed 5.3 SS. The front and rear should receieve a refresheining as well. Or they can take the current malibu and stretch it out a foot and add a similar interior. Come on GM !!!!
Great idea! Avalon competitor, I'd just assume it replace the lucerne though!

It is possible that a Chevy RWD sedan could make it, but it might be called Impala.
CAFE has nothing to do with Impala. RWD does not make a car have poor gas milage.
so whats the holdup? the delay, the concern then?

CobaltSS
 
#36 ·
Same author, on the NY Times Wheels blog:

http://wheels.blogs.nytimes.com/2008/02/01/golden-impala-a-case-of-identity-theft/

Walking around the Detroit auto show last month with a friend, we spied an uninspiring new production model at the General Motors section.

“Oh look,” I said. “National car rental has its own display.” Closer inspection revealed this straight-to-fleet four-door was actually a 2008 Chevrolet 50th Anniversary Edition Impala.

Thanks for the memories, Chevy. But that this soulless sedan should be charged with felony identity theft.
 
#63 ·
Same author, on the NY Times Wheels blog:

http://wheels.blogs.nytimes.com/2008/02/01/golden-impala-a-case-of-identity-theft/

Walking around the Detroit auto show last month with a friend, we spied an uninspiring new production model at the General Motors section.

“Oh look,” I said. “National car rental has its own display.” Closer inspection revealed this straight-to-fleet four-door was actually a 2008 Chevrolet 50th Anniversary Edition Impala.

Thanks for the memories, Chevy. But that this soulless sedan should be charged with felony identity theft.

LOL!



My 62 Impala was four door, 6 Cylinder, and with a three on the tree. I loved that car,and it was a great college car. Take you and your best seven friends.
Awesome Impala, darndot! How long did you own it?



Cort:34swm."Mr Monte Carlo.Mr Road Trip".pig valve&pacemaker
WRMNshowcase.legos.HO.models.MCs.RTs.CHD = http://www.chevyasylum.com/cort
"I should've started running a long, long time ago" ... Chris Daughtry ... 'Over You'
 
#37 ·
Oh, how I loved those first Impalas. My dad always had four door sedans for his demonstrators since there were four kids,7 years apart,in our family. He sold a black on black convertible to our neigbour and I can still remember that it had just about every option in the book including the 348CI V-8, power everything such as seats and windows. The chromed V with the crossed racing flags(on the rear of trunk lid) was pure jewellry. The current Impala is a good car but is not the car the RWD models were. I realize it will probably remain FWD, however,maybe there is a chance for a Zeta Caprice.
 
#38 ·
It's not really a 50th anniversary, as one posted earlier, because it hasn't been continuously made. It's like trying to say it's your granddad's 85th birthday when he really died at 78...

Sounds like just an excuse for GM to sell a few more based on suckers wanting one with special badging. They could've at least used the SS model for the special edition.
 
#43 ·
Let's take a look at what the production figures were for 1969 on the Impala:

Total Impala 6 cylinder production: 8,700
Total Impala V-8 production: 768,300

Not too many people wanted a dressed out 6 cylinder back in '69. Even the Biscayne (i.e. taxi cabs) was 2 to 1 in favor of the V-8.

I guess it was a sign of the times.
 
#44 ·
And so you would find it throughout the years, I suspect. Alas, I'm a bit far from my reference materials to add to this.

I remember my dad once owned a '59 Impala 2 door hardtop, white, black cove, red interior. He got rid of it about the time my grandparents finally upgraded to a '68 Impala after years of owning Bel-Airs.