Will Barina Get Back On Corsa?
Bruce Newton
13 September 2006
www.drive.com.au
Holden is studying whether it can replace its Korean-sourced Barina with the Opel Corsa recently released in Europe.
The Barina, a rebadged Daewoo Kalos, has come under heavy criticism and sales pressure after managing only two stars out of five in Australian and European independent NCAP crash testing this year.
The new Corsa has recently posted a five-star Euro NCAP result.
There would be substantial loss of face for Holden if it made the swap as the Barina had been a rebadged Corsa (a German-developed Spanish-built car) between 1994 and late 2005.
"I am not worried about losing face," said Holden chairman and managing director Denny Mooney. "I am worried about selling cars and brand image, and there is no doubt the two-star rating impacted on that."
Holden made the shift to the Daewoo citing the expense of selling a European hatch against cheaper competition from Korea and Japan. It launched the base model Barina for $12,990 with a 1.5-litre engine, dual airbags, air-conditioning and a CD player. It is also sold as a five-door hatch and sedan.
But cost issues are making the return to the new generation of the European car difficult. Mooney ordered the Corsa examination in the wake of the two star results for the Chevrolet Aveo equivalent of the Barina sedan in Europe and hatch here. More recently, the hatch has recorded a three star result in Europe.
"They (Holden product planning) are trying to figure out whether we could get Corsa specced to our market and what would the cost be," Mr Mooney confirmed. "But so far the high level stuff I have seen would be too expensive."
Mr Mooney ordered the Corsa study in part because he is finding it hard to convince other parts of the GM world that sell the Barina it should be modified to improve its crash test results. In the US, where it is sold as the Chevrolet Aveo, it scores five stars in a less taxing crash test.
Mr Mooney said back in June that he would lobby for changes to the Barina's chassis rail design to improve its performance in NCAP's 64 km/h offset barrier test. "One of the challenges I have is that it is a three-star in Europe and a five-star in America so the USA is not pushing for any changes on that car.
"I am not making excuses, it is not a perfect car but it is not an unsafe car. I just got no support out of North America and being a three-star car in Europe . . . they will wait for the next car."
Mr Mooney was in Korea pushing for change just three weeks ago and he remains confident that he will get the Barina modified.
"I think the more likely scenario for us is that there will still be some changes made to get it to a three star car here. I had wanted to get it all the way to four stars but to get it to that level in the Euro NCAP is way too may changes."
The Barina replacement is already under development at Daewoo. Unlike the Kalos, which was developed before GM took a controlling interest in 2002, Mr Mooney promises the new car will employ the latest platform, performance and safety technology.
"There are engineers from Europe, the US and Australia living in Korea developing that car."
Opel/Vauxhall Corsa
Bruce Newton
13 September 2006
www.drive.com.au
Holden is studying whether it can replace its Korean-sourced Barina with the Opel Corsa recently released in Europe.
The Barina, a rebadged Daewoo Kalos, has come under heavy criticism and sales pressure after managing only two stars out of five in Australian and European independent NCAP crash testing this year.
The new Corsa has recently posted a five-star Euro NCAP result.
There would be substantial loss of face for Holden if it made the swap as the Barina had been a rebadged Corsa (a German-developed Spanish-built car) between 1994 and late 2005.
"I am not worried about losing face," said Holden chairman and managing director Denny Mooney. "I am worried about selling cars and brand image, and there is no doubt the two-star rating impacted on that."
Holden made the shift to the Daewoo citing the expense of selling a European hatch against cheaper competition from Korea and Japan. It launched the base model Barina for $12,990 with a 1.5-litre engine, dual airbags, air-conditioning and a CD player. It is also sold as a five-door hatch and sedan.
But cost issues are making the return to the new generation of the European car difficult. Mooney ordered the Corsa examination in the wake of the two star results for the Chevrolet Aveo equivalent of the Barina sedan in Europe and hatch here. More recently, the hatch has recorded a three star result in Europe.
"They (Holden product planning) are trying to figure out whether we could get Corsa specced to our market and what would the cost be," Mr Mooney confirmed. "But so far the high level stuff I have seen would be too expensive."
Mr Mooney ordered the Corsa study in part because he is finding it hard to convince other parts of the GM world that sell the Barina it should be modified to improve its crash test results. In the US, where it is sold as the Chevrolet Aveo, it scores five stars in a less taxing crash test.
Mr Mooney said back in June that he would lobby for changes to the Barina's chassis rail design to improve its performance in NCAP's 64 km/h offset barrier test. "One of the challenges I have is that it is a three-star in Europe and a five-star in America so the USA is not pushing for any changes on that car.
"I am not making excuses, it is not a perfect car but it is not an unsafe car. I just got no support out of North America and being a three-star car in Europe . . . they will wait for the next car."
Mr Mooney was in Korea pushing for change just three weeks ago and he remains confident that he will get the Barina modified.
"I think the more likely scenario for us is that there will still be some changes made to get it to a three star car here. I had wanted to get it all the way to four stars but to get it to that level in the Euro NCAP is way too may changes."
The Barina replacement is already under development at Daewoo. Unlike the Kalos, which was developed before GM took a controlling interest in 2002, Mr Mooney promises the new car will employ the latest platform, performance and safety technology.
"There are engineers from Europe, the US and Australia living in Korea developing that car."

Opel/Vauxhall Corsa