[bmwboy2007]

Pontiac is particularly a hard sell today since its image is locked up in performance-image cars, never utilities or trucks which is what sells now. What would be the point in resurrecting Pontiac if it had to do so on a Crossover? Caddy and Chevy have enough variety for everybody. If you can't find it there, then you can't find it at GM and GM needs to invest in those marques. If anything, GM needs to take Jeep and Bronco more seriously, and they can't do that with Pontiac. GM has almost too much redundancy at this point, especially with Buick. I can't imagine them trying to basically bring the old company back to life right when they have a hard time justifying Buick.

Pontiac embodied a brash, youthful and somewhat of an outlaw image that wasn't found elsewhere in the GM stable. The emphasis was performance, image and attitude. I'm getting the sense from most responses there isn't room for that at GM today. I guess that makes me a dinosaur.

 

[bmwboy2007]

I'd argue the automotive world is worse off without Pontiac. Even Enzo Ferrrari himself was attracted to Pontiac. He collaborated with Pontiac to produce the Pegasus, a mostly Firebird bodied machine with a genuine Ferrari V-12 rated at 352 horsepower. Ferrari also supplied the exhaust system and reworked the interior. The only Pontiac contribution to the drivetrain was the rear axle. Four wheel disc brakes were supplied from Corvette, and it had wire wheels.

The car was mostly driven by Bill Mitchell until his death in 1988..

 

[bmwboy2007]

Without creating a new Pontiac division out of whole cloth with an entire team of designers and engineers, accountants and executives, Chevrolet, Cadillac, Buick and GMC designers and engineers could collaborate on special "Pontiac" models, with traditional Pontiac styling cues and badging, and sold through existing dealer networks. It wouldn't really cost much for GM to do that, and with the right models, it would be a license to print money. They don't need SUV or CUV or trucks.. Just cars that capture the imagination and legacy of Pontiac from the halcyon days. How about rear wheel drive Bonnevilles and Catalinas, GTO, Firebird, Trans Am and Grand Prix, with dynamic driving characteristics ?

 

[bmwboy2007]

^^^^

I think Chevrolet should have built Nomad and the Bel Air concepts instead of the SSR and HHR.