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First Test: 2015 Ford Expedition King Ranch EL

9.6K views 81 replies 41 participants last post by  CJH  
GM dominates full size SUV sales.
Ford F-series has been the top seller for decades.
The Germans dominate luxury vehicle sales.

Some things just are what they are. Cadillac is building cars every bit the equal to the Germans, yet struggle to gain a foothold. The GM and Ram trucks are new while the F-150 is going through it's change and still, the F-150 will come out on top. In some categories the challenger can be superior to the king, and yet still struggle to make a dent in their sales dominance. Their is so much momentum built up behind these various products that like the Titanic, it's going to take an iceberg to unseat them from in front, not their challengers from behind.
Name recognition is a hell of a useful tool.
 
Suburban has been the standard of the segment forever and has the name recognition to go with it. Its an icon and I expect it to remain that way.

However to base success on "early sales numbers" is nonsensical, since most of that is dealer stock - getting trucks on the lots. Based on how old the designs of the two main players in this segment had become (GM + Ford), there should be pent up demand for both of them depending on which you prefer.
I don't disagree, but Suburban has always sold well so it wouldn't surprise me one bit if the solid sales hold up for a long time.. Hell even when the previous model was long in the tooth it still sold more than respectable numbers.
 
I see probably 1,000 of them a day... they're even worse in person, if that were possible. For the Chevy, if they just made the headlights square, that would instantly solve the problem. The GMC is just a huge mess up front... tiny headlights, comical oversized grill.

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Yet, the Chevy and GMC pickups look fantastic.

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To each their own I guess.
 
The Expedition and Navigator will never outsell the Tahoe/Suburban and Escalade... just like the GM pickups will never outsell the F-Series. However, Expedition and Navigator sales can certainly be higher than they are today, with a little bit of marketing behind them.
GM pickups used to outsell Ford all the time...Not to mention they have outsold them the last two months. If you are talking about individual brands outselling Ford, then yes you are prolly right. If you are talking about GM truck vs Ford truck you are very wrong.
 
lol please Expedition could dream of having the success and name recognition that the Suburban has...

The new Suburban IMO looks great...And based off the early sales numbers alot of people seem to think the same.

The Suburban is the king of the full size SUV in America.