Bayerische Motoren Werke's engineering prowess is long established, as is its well-worn rep as purveyors of 'ultimate driving machines.' With its EfficientDynamics program, BMW essentially wants to have it both ways -- continue to develop its rep as a maker of engaging, sports-themed cars while improving the efficiency of its vehicles through the use of new technologies.
The BMW Vision EfficientDynamics Concept is designed and billed as the ultimate expression of BMW's emerging strategy. The Vision features seemingly every high-tech, lightweight, and aerodynamic trick the company has developed in an all-out effort to improve efficiency. And of course, BMW also says the Vision is designed to deliver an exhilarating driving experience. The end result is a lightweight, 2+2 coupe powered by plug-in hybrid drivetrain that BMW says develops a total output of 356 horsepower.
http://www.motortrend.com/auto_shows/frankfurt/2009/112_0908_bmw_vision_efficient_dynamics_concept/index.html
The BMW Vision EfficientDynamics Concept is designed and billed as the ultimate expression of BMW's emerging strategy. The Vision features seemingly every high-tech, lightweight, and aerodynamic trick the company has developed in an all-out effort to improve efficiency. And of course, BMW also says the Vision is designed to deliver an exhilarating driving experience. The end result is a lightweight, 2+2 coupe powered by plug-in hybrid drivetrain that BMW says develops a total output of 356 horsepower.
http://www.motortrend.com/auto_shows/frankfurt/2009/112_0908_bmw_vision_efficient_dynamics_concept/index.html