The first ever Cadillac #?T?: "The first-ever Cadillac ?T? is a daring car for racially ambiguous minority small business owners and couples. Do you suffer white privilege? Male privilege? Ha ha, we're too sophisticated for you."

Should've just written that, would've saved me 5 minutes of my time. Too PC. Guaranteed road to failure for Cadillac, PC crowd does not and will not give Cadillac the time of day. Crucify Uwe and leave his remains on display so the next CMO knows what not to do.

Sorry, sometimes my white male privilege rustles my jimmies. I'll stick to Audi.

 

Great post !!! I HATE "first ever" ads. Lets celebrate a vehicle that we have never heard of. Woohoo !!!

 

Nice 'lifestyle' ads.

Today my son volunteered that 'Cadillac is doing it right' WRT the exterior look; said he usually notices them out on the road, esp the signature lighting. Showed him the CT6 and he was impressed. Mentioned that if he happens to notice a BMW, say while stopped at a light, that they 'look like everything else'.

Interesting perspective from the demographic everyone is chasing.

 

I see that they're still targeting urban Millennials as their preferred demographic.

1. City dwellers often don't buy cars. If they do, they're often lower cost products.

2. Millennials generally don't have enough money to afford such expensive products.

3. Luxury sales are often best in wealthy city suburbs where parking and space is ample, not in the central business district.

 

I wouldn't go that far. For NY yes most don't buy cars, for everywhere else, its not that simple.

Also, just because they show younger owners doesn't just mean they target only Millennials. No luxury brand is going to market showing older people.

 

Well I just showed these to my cousin and to the XT5 he said "Wow what an ugly car." Then he added "the front is ugly but the rest isn't too bad."

Then on the CT6 he said "That's got an ugly front and back." "It reminds me of that ugly Chrysler car."

He's 60, a professional, and drives a new Mazda 6 and new Nissan diesel pickup, but could afford BMW/Benz vehicles except he's not a car enthusiast at all.

So he's more just a typical Aussie car buyer. And that is why I worry about Cadillac expanding to Europe and elsewhere that do not have the American tastes in design.





PS. It's a bit hard arguing with a Mazda6 owner that he has bad taste.

 

I guess its a cultural thing becouse to me, that Mazda looks awkward and a typical Australian Sedan like Falcon or Holden look very mundane

 

finally some videos showing new Cadillac features, sth. Dare greatly ads lacked. Of course GMiers are complaining about them. Not surprised.

Many also complained about the color of the driver air-bag cover. As it can be seen, it comes also in beige.

Well I just showed these to my cousin and to the XT5 he said "Wow what an ugly car." Then he added "the front is ugly but the rest isn't too bad."

Then on the CT6 he said "That's got an ugly front and back." "It reminds me of that ugly Chrysler car."

He's 60, a professional, and drives a new Mazda 6 and new Nissan diesel pickup, but could afford BMW/Benz vehicles except he's not a car enthusiast at all.

So he's more just a typical Aussie car buyer. And that is why I worry about Cadillac expanding to Europe and elsewhere that do not have the American tastes in design.

Maybe not an enthusiast, maybe ain't got bad taste (he didn't buy a Camry but a Mazda as You said) but it seems to me he's one of the majority who would find every design ugly as long as it doesn't come from a manufacturer he knows and likes. Pathetic Chrysler comment indicates that. I don't pay attention to such people. I made laugh of them so many times by glueing Japanese/European badges on American cars/suvs in PS, I got bored finally.

 

Many also complained about the color of the driver air-bag cover. As it can be seen, it comes also in beige.

I'm pretty sure it comes in one color, and it's not beige. That's called "filmed before they made the final decision."

But thanks for pointing that out.

That's the problem with lowest common denomination marketing, there's no emotions, because emotions are messy things that might make someone feel something somewhere and we all know how unacceptable that is. #PulltheTrigger

And they can't target the obvious male, skewing white demo lest they be accused by people who will never buy their cars of racism, sexism, ageism and non compliance of the agreed narrative.

I don't know if you guys know this, but Cadillac is progressive enough to understand it doesn't actually have to play the vulgar game of selling cars--Cadillac is a lifestyle yo...

(are we still allowed to say yo?)

I say yo all the time, but then again I'm a walking microaggression (straight cis white employed male with money and intelligence) and don't check my privilege. I'll PM you a checklist so you can check yours.

Being a straight, cis white male I'm going to say... no, you can't say yo OR sing Rihanna.

 

I am sorry, I am just not seeing any PC commentary here. I am not seeing any white privilege thing going on here. They are targeting Yuppie Millenials. So what? Everybody is. Like it or not, within a decade Millenials will be the largest car buying demo. They also, like it or not, will be the most diverse generation in American history. And Millenials are far more likely to be bi and multi-racial. This isn't about politics or social issues. This is about who your future customers will be.

Why is it WASPs get so pissed off when everything isn't about them? Geesh just really sorry crybabying going on here. The ads were well done, informative, and displayed the vehicles in all their glory.

 

Does Welsh count as Anglo-Saxon? I'm not Protestant, either... were you talking about me?

Right, far more likely to be bi- or multiracial, so 2% vs 1% is a 100% increase, right? How many Asians in New York drive Cadillacs?

How about... the only white males in the commercial were PURPOSEFULLY hidden in the XT5 ad, while the only person in the CT6 ad who actually looked like he'd buy a CT6 was working under the direction of the intelligent, empowered woman of ambiguous ethnicity.

The ads were farcical, log cabin and snowshoes included.

 

Wow, I'm amazed at what passes for offensive these days. I thought the adds were well done.

XT5 looks far better than the SRX ever did. Job well done. I'll startry saving my tubmans lol.

 

Those are the best ads Cadillac put out so far.

Although older people got money, a large percentage of them don't have money to buy a decent luxury car also. The ads are pretty much a general ad if someone catches to see them regardless what his or her lifestyle is.

"Our World Black Enterprise" shows few Cadillac commercials and that program is about Black entrepreneurship and "Shark Tank" shows Cadillac ads also and I think everyone knows what "Shark Tank" is.

 

I dont think it matters if Cadillac fails to appeal to someone who prefers a Mazda 6 to everything else.

I like the Mazda 6, but come on.

 

The point that just about every Aussie on GMI makes is that he and his preference for Mazda 6 styling and his view that the Cadillac is ugly is 90% of the population here. And I suggest it will be similar in Europe.

Why do they find it ugly? Because people tend to think strange shapes they have never seen before - like the Cadillac lights - are ugly. Just like most Americans when shown those strange little city cars the Japanese love so much are ugly.

To view that which is strange as ugly is a natural anthropological condition of tribal herding animals like humans. It's a natural threat response to strangers and things that may be dangerous.

The only thing that turns it around is exposure. We get used to strange and it grows on us.

But my question to Cadillac is how are Australians and Europeans going to get used to Cadillac styling when they never see it. They don't even sell a handful so people at least see one every now and again.

Better yet, get a prominent product placement on a hit TV show. Everyone got to know Magnum's Ferrari, Rockford's Firebird, Banacek's black Caddy Limo, Frank Cannon's Lincoln.

 

I do agree that they need to drop the "first ever" tag line. If they want a filler word, they should use the word smart or intelligent. "First ever" only works one generation, my tagging idea strengthens the model name for years

 

Just about ALL (non straight-up technical) auto advertisements are fabricated fantasies. $90K luxury cars sliding around in clouds of desert stones & sand? Subaru's blasting up unmarked dirt roads onto private property? Hamsters driving econocrapboxes? SUVs that magically pick up a woman, her entire sled-dog team but LEAVE BEHIND the sled, then it magically appears again at their destination (via the glove box teleporter option?)? John & Horace Dodge reincarnated? 'The Best or Nothing'?

 

.


Younger people in Cadillac advertising is older than all of us.


She looks to be in her late 20's-ish:

These folks aren't Social Security ready:

"Millenial":

No gray hair here, either:

These folks aren't 30 yet:

Association with youth is common in most all advertising.

 

You guys Googled the ***** out of this thread! I like it! Old timey photos for the win!

Did Normal Rockwell every draw a car?

 

In China Lincoln dealerships they have a prominent area dedicated to a classic Lincoln, right at the entrance. I don't have a pic handy, but they really highlight the classic, traditional signature of Lincoln, along with many old ads and pictures around the showrooms. It's an interesting tactic for China, because there doesn't seem to be much of a general love of old cars here. At the same time I get it, they want people to understand that Lincoln isn't new, that they're established and legendary, and even if you don't know the history, these grandiose old classics paint that picture quickly and effectively.

 

This post was put up because these are the first commercials that give a good look at the new Caddys in their environment and actually talk about the details of the car. I didn't even notice who was acting in the commercial until everyone started talking about them. Not sure why we even care, they are just background noise to the car in the vids who are the stars.

 

This is GMINSIDENEWS.COM

Nothing Cadillac does is, or will ever be, good or right enough. Everything that is done will be dissected and parsed to pulp and proclaimed a failure.

I thought you knew.

 

I was paying attention more to the car's features and functions other than the people and the scene in the background.

People on GMI is just too sensitive and picky. It is just a commercial which is very well made.

 

Just saw my first CT6 sitting on the dealer lot next to a CTS-V. Both were black and both were stunning! I don't know what some of you are gripping about. Do I wish Cadillac would have redefined the segment rather than put up a worthy competitor yes, but still it is a great looking car sitting outside of a car show.