22 event locations in Germany, Luxemburg and Switzerland
Cadillac ATS, CTS and SRX are ready to be put to the test
Autohaus Kramm new Cadillac Partner in Berlin
Corvette Stingray to strengthen Cadillac model range going forward
Berlin – With a comprehensive fleet of test cars, including several brand new CTS premium sedans, Cadillac is launching the road show across some of the major European markets in Berlin today. During the next five weeks two teams operating in parallel will stop at 22 locations in 12 cities and 3 countries. These upcoming events are expected to attract 10’000 potential and existing customers, as well as media representatives who will gain an impression of the current Cadillac model range sitting behind the wheel of a brand new CTS premium sedan, an ATS sport limousine or the SRX crossover. The current Cadillac model range is now being complemented by the iconic American sports car, the Corvette Stingray.
The start of the Cadillac road show also marks the expansion of Cadillac’s retailer network in Germany. With Autohaus Kramm, which has been a representative of GM-brands since 1990, Cadillac gets the first new retailer on board since the realignment of its business in Europe and closes a strategically important gap in Berlin.
www.cadillaceurope.com/roadshow/de
Wow, that's really appealing, people who don't even have a clue what a Lincoln is will want to buy whatever this store is selling! Looks very classy, rich and upscale. The cars automatically look more appealing. I'm very impressed.
You don't like it, but a lot of people do. Corvette is an Icon and this gen is premium enough to sell alongside Cadillacs so it's a + in my book. I agree the statue of liberty is a hit tacky.WTF does a Corvette Stingray have to do with the Cadillac BRAND!!!
And that Statue of Liberty draped in the flag is just TACKY.
The more things change, the more things stay the same.
Try fitting a steering wheel to RH side of the car you cheapskates and then watch Caddys sell themselves, it's not as if a RHD round exact same steering wheel cost GM a million dollars per car more, if every other car maker in Europe can do it whats wrong with Cadillac? Do they not have an Engineer who is capable working position a steering wheel on the RH side of a car? 1/3 of the world is RHD, GM RHD market in Europe nearer to 50%, so General Motors chose to ignore near 50% of its customers in the EU who has the problem. RHD buyers don't buy cars from from any car maker l wonder when the penny will drop at GM?They need to find clever ways to get the Europeans to test their cars and lets face it, GM can build the best dealers in Europe and people would still ignore them.
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Wasted time, energy, and money until GM makes a real decision to promote Cadillac as a genuine luxury brand WHICH is never likely to happen as long as Cadillac is a GM product line. Audi/Bentley is the only luxury maker that's been able to operate as a part within a whole of a larger, more plebeian builder and be really successful. BMW/R-R operate alone. Jag/LR operates alone. M-B operates alone.Cadillac needs a BRAND CENTER. A Cadillac-owned BRAND CENTER.
You received from me 'thanks' for Your last comprehensive comment but You obviously don't know much about central-Eastern European market. Probably You base Your opinion on cheap labour from this part of Europe migrating to UK every year. I recommend every Brit visiting either Czech Republic or Poland, Slovakia, Hungary. I see more new-generation Mercedes, Audi, BMW cars/suvs there than in Benelux countries. Customers there are strongly influenced by German buying habits (and German propaganda of best cars in the world) but at the same time they are not Germans. So it's more likely to come across Mustang, Camaro, Cadillac, Infiniti, Lexus there than in Germany. And one more thing - more expensive than Cadillac Bentley, Lamborghini, Ferrari, Lotus and even Morgan are all present there. Finally they all have separate dealers (no Ferrari is sold together with Fiat and no Bentley is sold next to Audi).East European market are poor countries won't be able to afford Cadillacs
Cool indeed. But why this simplicity and elegance can't be transferred to Europe???That's very cool! Simple but elegant!
Wow....I'm at a loss for words. I understand not "getting" certain things, but that seems like a huge ovesight to me.Statue of Liberty wrapped in a flag? When it comes to German tackiness, nobody beats my "hometown" dealership in Mörfelden, American Vans:
http://www.american-vans.com/index.html
Yes folks, The stars and stripes and a geographical outline of...CANADA!
lol :dhttp://www.cadillaceurope.com/roadshow/de/cars#
the page started to work and gm keeps on embarrassing itself.
The twin-turbo v6 is not available in europe. They write about 2.0l engine and below they show the picture of tt.
everybody who sees it, will be confused.
Besides they claimed the road show will take place in 3 countries. I only see 2. Can't they count?
Quote from other discussion. GMi must finally ask GM representatives why some countries are equal and some 'less equal' for them.Well said. I was told that here in Finland, there will no longer be any dealerships selling Corvettes, Camaro's and Cadilllacs. They told me we'll have to go to Sweden, I can't believe what a horrible decision that is. So GM is picking and choosing what European countries they will sell these American cars. And the decision to not engineer RHD, especially for the Corvette and Camaro is just plain stupid. Gotta give Ford props for doing it right and launching the Mustang in both RHD and LHD for Europe. When is GM going to learn.?
Why ask when the answer is obvious, i.e. that they don't have a clue about what they're doing?Quote from other discussion. GMi must finally ask GM representatives why some countries are equal and some 'less equal' for them.
UUUUUGGGHHHHH!!!!!!
Nope. Not missing a damn thing. GM is the one missing a lot of damned things... perpetually.To me, this doesn't seem like rocket science. Cadillac already has a pretty good chassis and exterior/interior design.
1) Add very small displacement diesel engines
2) Make the cars LHD where needed
3) Enlist high quality dealerships
Am I missing something?
Cadillac will be ready for a full-on European assault by 2019, according to the company's new boss Johan de Nysschen
De Nysschen also stated that right-hand-drive Cadillacs were crucial: "The UK is an important luxury market for us".
source:He also wants to expand the company's SUV line-up, including a small 4x4 that will square up to the Audi Q3 and Mercedes-Benz GLA.
I like the way this guy talks, but I'm waiting to see the point where GM pulls his plug... There's hope in the horizon if the latest stuff re the CT6 is real and not PR crap, but still, seeing is believing when it comes to Cadillac and in particular Cadillac Europe.The promises keep on coming. Better try on taking Infiniti in the 500 per year range, rather than the 100,000 per year of the Germans.