It goes totally against the "fuel efficiency" image that Pontiac should be.
Why, of all brands, should Pontiac's image be about "fuel efficiency"?
The reality is that Saturn is better at being sporty than Pontiac is and it's probably going to be better at being upscale than Buick will be.
Pardon?
I honestly believe that with better dealer access, Saturn would be the 2nd best selling brand easily.
This is pure speculation, IMHO. Toyota has fewfold less dealerships in the US than GM and manages to get more retail sales. Moreover, let us compare apples to apples and check Mazda. But for a few fringe models (compact minivan, fossil pickup truck), their NA lineup is comparable to Saturn's, even if their imported compact is vastly more appealing to the American customer. How many dealerships do Mazda and Saturn have and how much does each sell p.a.?
It already has an arguably better Vibe in the Astra.
Fasho - let's try to pack all he stuff you can put in the Vibe in the 3-door Astra, preferably the universally-available AWD version...
The Aura is a bit better than the G6, the Vue is a great product that registers well with consumers despite the weight problem and lack of dealers.
The Aura is leaps and bounds better than the G6 - for one, it has an interior!!! The VUE, actually, is at the centre of the Saturn brand, and it is of course both a better Pontiac than Pontiacs and a better Buick than Buicks... COME ON!
Pontiac needs some kind of clear focus. I really don't know what they are trying to be now. Should they flood the lineup with cars like the Mitsubishi Eclipse, Scion TC, and the Solstice or should they offer simply sporty versions of cars that are or should be Chevrolets or Buicks? (Pontiac G6, G8, and G8 ST).
Pontiac does need a clear focus, for sure. The G8 is an example - it should NOT be either a Chevrolet or Buick - it is a perfect Pontiac. Let Chevrolet stick to bread and butter, even if it gladly had swallowed "performance" too. You can't be Fiat and Alfa Romeo in one and, let's face it, Chevrolet hasn't even got the emotion or styling to be Fiat. Not to mention serious small cars.
Yes, Pontiac could surely use something like the Scion tC or Eclipse in lieu of the G5, and the G6 is better served as the Aura or Malibu. The coupe and convertible could've stayed on the SWB though, which would've allowed them to be lighter, nimbler and better-looking.
The Vibe is a good example of a decent product that follows the Mitsubishi/Scion school of thought. I don't see it registering with may people since it's not terribly fuel efficient, though it does look better than the Matrix
The "Scion school of thought" is not a bad path to follow for Pontiac, given that they have the lowest average customer age of North American GM brands, IIRC. The fact that the Vibe is not terribly fuel-efficient is just an engineering fault on GM/Toyota's side, doesn't render the whole model useless. The VUE is a gas hog too, but what gives?
I also prefer the Matrix to the anonymous, old-looking Vibe, and I personally believe the Matrix looks more like a Pontiac and Vibe like a Toyota, but that's jusy me.
Cars like the Vibe make Pontiac seem less focused. The only brands that seem to stick to their intendend marketing segment is Chevrolet, Hummer, and to a lesser extent, Cadillac.
It depends on what you want Pontiac to be focused on. As concerns Chevrolet, they are still all over the place, and Cadillac is straying from the core business into competing with SAAB (BLS, BRX/SRX).