Designing The New Lincoln Continental: An Inside Look.
Pursuitist
May 3, 2016
By: Harvey Briggs
The Lincoln Motor Company is hoping to make a comeback. Once the ride of choice for prime ministers and presidents, movie stars and captains of industry, from the late ‘60s to the early ‘80s it’s lineup had gone from elegant to ordinary, their cars nothing more than poorly disguised Fords with a little leather added to the interior.
A few years ago executives at Ford set out to change that, setting up an independent team for Lincoln vehicle design, development, sales and marketing. The team is led by Kumar Galhotra in a newly created roll of President of the Lincoln Motor Company. Mr. Galhotra is an engineer by trade who had previously been VP of engineering for all of Ford and led product development for the Asia Pacific region. Thus he brings a wealth of understanding of the all-important China market to the company at this pivotal point in its history. In place since 2014, he’s overseen the launch of their two latest products, the MKC and MKX crossovers, and has led the charge on the most critical vehicle to Lincoln’s resurgence, the all new Continental.
With the Continental just a few short months away from hitting the road, I’ve spent the past few weeks interviewing Mr. Galhotra, Lincoln Design Director David Woodhouse and other key members of the design and engineering teams to better understand the thought process behind the new Continental and get a first-hand account of the details they feel will set the Continental apart in a crowded full-size luxury sedan market.
Full article available at link.
Pursuitist
May 3, 2016
By: Harvey Briggs

The Lincoln Motor Company is hoping to make a comeback. Once the ride of choice for prime ministers and presidents, movie stars and captains of industry, from the late ‘60s to the early ‘80s it’s lineup had gone from elegant to ordinary, their cars nothing more than poorly disguised Fords with a little leather added to the interior.
A few years ago executives at Ford set out to change that, setting up an independent team for Lincoln vehicle design, development, sales and marketing. The team is led by Kumar Galhotra in a newly created roll of President of the Lincoln Motor Company. Mr. Galhotra is an engineer by trade who had previously been VP of engineering for all of Ford and led product development for the Asia Pacific region. Thus he brings a wealth of understanding of the all-important China market to the company at this pivotal point in its history. In place since 2014, he’s overseen the launch of their two latest products, the MKC and MKX crossovers, and has led the charge on the most critical vehicle to Lincoln’s resurgence, the all new Continental.
With the Continental just a few short months away from hitting the road, I’ve spent the past few weeks interviewing Mr. Galhotra, Lincoln Design Director David Woodhouse and other key members of the design and engineering teams to better understand the thought process behind the new Continental and get a first-hand account of the details they feel will set the Continental apart in a crowded full-size luxury sedan market.
Full article available at link.