Re: Compeitition:BMW drops "Ultimate Driving Machine"

A Company of Ideas. :barf:

The original idea to drop "Ultimate Driving Machine" was to cater to those individuals who don't consider BMW as a "real" luxury car.
Well... "A Company of Ideas" won't do that either BMW.

Back to the drawing board!!

 

Re: Competition:BMW drops "Ultimate Driving Machine"

That's hilarious. I'd love to see someone else pick the old tag-line up before BMW realizes what they've done.

 

Re: Competition:BMW drops "Ultimate Driving Machine"

"A Company of Ideas"?

Didn't GE use something like that not too long ago?

 

Re: Competition:BMW drops "Ultimate Driving Machine"

That's hilarious. I'd love to see someone else pick the old tag-line up before BMW realizes what they've done.

That would be great. BMW has not lost sales from that slogan - why drop it. If anything they should have kept it for use at the M division.

Stupid decision if you ask me.

 

Re: Competition:BMW drops "Ultimate Driving Machine"

Truth in adverts - "A company with really, really ugglyy body styles but still sells them"

 

Truth is, the products sell. They are well-engineered cars, that perform well. The tag line could be, "BMW - the ****************tiest cars in the World", but they would still sell. Just like in the 1980s, 1990s and somewhat today, Toyota and Honda salesmen really don't need to sell the cars. They just write up the paperwork. The cars sell themselves.

GM is approaching that atmoshpere.

Owning a BMW says something about the owner. Something thats somewhat related. As I travel around this country I see different cars being prefered for different areas. Around L.A. I see allot of Porsche Boxters. Around Las Vegas I see allot of Mercedes C-Class'. Kinda funny, and interesting.

 

"Ultimate Driving Machine" sounds really good..."A company of Ideas"...what the hell does that mean?

 

"Ultimate Driving Machine" sounds really good..."A company of Ideas"...what the hell does that mean?

I agree. Actually when they tell me they are a company of ideas, in my mind I think "Gee isn't that wonderful, but are they using any of these ideas?". I mean, I know that BMW is a very intelligent and sophisticated company and has a lot of breakthrough technologies, but it doesn't sound like they really wanna do anything, just having ideas is good enough I guess.

 

I remember reading something somewhere that Pontiac was the original company that used "ultimate driving machine."

 

As much as I think BMW new tag line is a dud, I do get a kick out of the fact that one of the Benedict Arnolds looks like Rick Wagner.:

 

Pontiac should steal it back! Haha

 

BMW doesn't even really need to advertise. The folks that want a BMW are going to get a BMW, ads be damned. And yes, they do attract a certain type--conspicuous consumers, ambulance-chasing attourneys and just plain pretentious JERKS. (I'm basing this on the fact that the last time I was in a BMW dealership they treated me like a walking pocketbook, and every BMW owner I've ever met has been exactly the same--a narcissistic jerkoff with the morality of a hole in the ground)

 

BMW doesn't even really need to advertise. The folks that want a BMW are going to get a BMW, ads be damned. And yes, they do attract a certain type--conspicuous consumers, ambulance-chasing attourneys and just plain pretentious JERKS. (I'm basing this on the fact that the last time I was in a BMW dealership they treated me like a walking pocketbook, and every BMW owner I've ever met has been exactly the same--a narcissistic jerkoff with the morality of a hole in the ground)

Tell us how you really feel!

 

This will go down in history as a big mistake.

Any car company, any company at all for that matter, can call themselves, "A company of ideas". It's actually worse that Cadillac's recent "Life. Liberty. And the Pursuit." tagline.

The tagline mean nothing. They say nothing unique about BMW. As horribly, terribly bad as Saab's "Born from Jets" tagline is, at least it's unique to Saab.

First BMW uglified their cars with the 7 series, at the same time they loaded them up with technology no one likes like iDrive, now they are making it clear that aren't going to focus on performance. Someday, the world will wake up and realize BMWs aren't the same as they used to be: they are ugly, complicated, and (soon) average performing cars.

Good news for GM!

Mark

 

Tell us how you really feel!

lol, nice.

 

Well, this is the last thing I ever thought I'd see.

 

Yeah, BMW is retarded for killing the slogan, because it led their comeback, and everyone knew what BMW stood for after seeing that slogan, and everyone associates BMW with being the ultimate driving machine now.

It's just as dumb as Cadillac dropping the original "Standard of the World" slogan, but I have a feeling that BMW is always going to be attached to the ultimate driving machine slogan just as Cadillac is still attached to its former slogan.

They really shouldn't mess with success.

 

It sounds to me like BMW hired the ad agency for the Aztek or something.

 

Now that's a bad move. When a person goes shopping for a car they won't be looking for a company with Ideas, they"ll be looking for a company that makes the ultimate driving machine of course!

 

It sounds to me like BMW hired the ad agency for the Aztek or something.

Now that's funny! Maybe they'll borrow the "Bimmer that Zigs" from the old Catera ads.

 

I think its peculiar, and I dont think its a good move. A BMW is still a BMW however, the new 335Ci is an incredible car and is still going to dominate the segment. I dont see how a slogan change is going to affect that. I think you guys are overreacting and giving marketing a bit too much credit.

 

What kind of ideas does BMW have that are so great?? i-drive?? They put together nice cars but I don't see anything revolutionary coming from them.

 

"Ultimate Driving Machine" sounds really good..."A company of Ideas"...what the hell does that mean?

Sounds Like Beyond Precision.

 

Sounds Like Beyond Precision.

Yeah, too bad precision doesn't count for much if the accuracy is poor. Not a problem for Lexus at this point, but I don't find those adverts all that enlightening.

I can't remember how long a trademark must go unused for it to be picked up by someone else, but after a few years Pontiac could take back the "Ultimate Driving Machine" moniker. Marvel comics did it with Captain Marvel after the original Fawcett character languished for years due to DC's suit against Fawcett and subsequent agreement.

I want to say you have to wait five years for the trademark to expire.

 

Apparently BMW is concerned that of their target demographic, only 25 percent of those people would consider buying a BMW. They feel their current campaign isn't working. Plus, you've got a new agency and they want to put THEIR stamp on things, not use something they dreampt up 31 years ago. I think it's stupid, but that's their thinking. They're trying to Lexus-ize BMW.