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China: Cadillac thinks Tesla got it wrong

3.5K views 19 replies 15 participants last post by  mgescuro  
#1 ·
China: Cadillac thinks Tesla got it wrong
ecomento
January 27, 2016

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Johan de Nysschen, head of GM’s Cadillac division, thinks Tesla is taking the wrong road by marketing a US made electric car in China. “Tesla is a very interesting brand,” de Nysschen tells Yahoo Finance, “but I don’t believe there has been any car company that has made a profit on EVs. I need to be profitable so I can prioritize EVs in the future. For now, we will focus on hybrid technology.”

China is aggressively supporting the development of what it calls “new energy vehicles,” defined as any car that does not rely solely on a conventional internal combustion engine. Hybrids, plug-in hybrids, and battery electric cars all qualify for Chinese purchase incentives and a host of other benefits.

In China’s crowded cities, anyone who buys a conventional car cannot register it immediately but must wait for a registration permit. That permit is assigned by lottery and it can take up to 5 years to get one. But people who purchase a new energy vehicle can get it registered and start driving it right away.

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China is in the midst of a massive program to expand its vehicle charging infrastructure. It says it will have the ability to charge 5,000,000 cars a day within a few years.

But the Chinese charging network is reserved mostly for cars built in China. Tesla has been scrambling to get permission for its owners to use the Chinese charging infrastructure, but currently must rely on its own limited number of Supercharger stations. Elon Musk admitted during an appearance in Hong Kong on January 25 that Tesla will build its cars in China within 2-3 years

DeNysschen thinks Cadillac has the right China strategy. It already builds cars in China in partnership with BAIC, one of the largest car manufacturers in the country. That means its cars avoid China’s hefty import duties. It also means they are perfectly compatible with and entitled to access the Chinese EV charging network.

Full post at the link above.
 
#4 ·
I don't believe Tesla can last another 2 to 3 years. They are bleeding money at a fast rate and need to start making a profit. This process will now even be harder to do since Tesla is beginning to get competition.
 
#6 ·
Do not underestimate the bottomless pockets of Silicon Valley investors. Tesla has the brand to get billions more in funding.

Also remember that in SV profit is a dirty word -- many many companies are running deliberate deficits as this lets them grow faster than if they were focused on being in the black. For high-growth companies (e.g. Amazon) this is actually a prudent strategy and their investors back it.

Simply put, tesla is not Ford or GM. They are still viewed as a growth company, and their access to investments reflects it.
 
#7 ·
It doesn't sound like Tesla 'got it wrong' if they are planning on building cars in China in the next 2-3 years. It just sounds like GM has been in China longer.

Of course Tesla will get it right when it comes to actually selling EVs. We'll see how well Cadillac does. Hopefully better then the ELR.
 
#10 ·
China is in the midst of a massive program to expand its vehicle charging infrastructure. It says it will have the ability to charge 5,000,000 cars a day within a few years.

But the Chinese charging network is reserved mostly for cars built in China.
Hard to play otherwise I guess. The Chinese sure know how to protect mfg within it's borders and apparently has a loophole for some cars built outside of China but Cadillac is smart enough to avoid that. They know that the people who would actually be in the market for a high $ hybrid car in the US are used to buying cars and other big $ luxury items mfg outside the US. Some on this board and the regular Joe's who scraped and saved to buy a retirement Caddy sure as hell wouldn't buy some pansy hybrid (joke) anyway so as long as the rest are built in the US it works for all groups.

Yes, I am generalizing but think it makes a little sense.
 
#15 ·
I don't believe Tesla has it "wrong" in China.
What Tesla got absolutely wrong was actually pricing the Model S "lower" than the competition. It was their belief that the lower price would capture a larger segment of the market. They didn't realize that the Chinese want to PAY MORE for the luxury item. Model S wasn't viewed as appropriately "luxurious" enough due to its lower price.

The article and the interview has an interesting slant to it.
The only way to do business in China is through a JV or you incur hefty import taxes. Cadillac has a JV to manufacture cars for sale there. Tesla does not. Other brands didn't either until pretty recently. Jaguar-Land Rover didn't start until last year, and they still managed to sell out every single imported vehicle prior!

Tesla does have a fair number of Superchargers in China.
https://www.teslamotors.com/findus#/bounds/70,175,-12,25?search=supercharger&name=asia
 
#19 ·
Certainly, but it's not a 1-year plan. Disappointing start, but I certainly notice alot of Tesla's in Shanghai, and stumbled across a Supercharger the other day. They need to fix this charging problem so that Tesla's can be charged at China-run stations, but the cars themselves seem to have lots of appeal here.