Chevy Retries Retro
Dan Lienert
forbes.com
The Chevrolet SSR pickup has been making headlines lately for its failure in the showrooms. Discounting models that the company just introduced, as well as those that were or are being discontinued in 2004, the SSR has been Chevy's worst-selling vehicle this year by far, with only 8,538 American sales from January through the end of November.
So why is General Motors (nyse: GM - news - people ) rolling out a new truck that looks just like it? Next summer, the 2006 HHR will go into production, and what can Chevy do to prevent it from also becoming a dud?
In 2003, the year the SSR came out, Chevrolet was already talking about building the HHR; in other words, the HHR got the green light before Chevy had really given the SSR any significant time on the market or seen how it would do. Like the SSR, which is a convertible pickup, the HHR is hard to classify. Chevy calls it a "crossover vehicle," or a five-passenger sport utility vehicle (SUV). Whatever it is, the HHR has a nostalgic look, the kind on which Chevrolet misguidedly thought it was going to capitalize when it introduced the SSR.
One reader writes about the SSR, "Maybe GM should revisit the concept of a retro-looking convertible pickup that can't really haul a load, yet is underpowered while being overweight. Who wouldn't want to drop $45,000 for one?"
Full Article: http://www.forbes.com/lifestyle/vehicles/2004/12/22/cx_dl_1222vow.html
Dan Lienert
forbes.com
The Chevrolet SSR pickup has been making headlines lately for its failure in the showrooms. Discounting models that the company just introduced, as well as those that were or are being discontinued in 2004, the SSR has been Chevy's worst-selling vehicle this year by far, with only 8,538 American sales from January through the end of November.
So why is General Motors (nyse: GM - news - people ) rolling out a new truck that looks just like it? Next summer, the 2006 HHR will go into production, and what can Chevy do to prevent it from also becoming a dud?
In 2003, the year the SSR came out, Chevrolet was already talking about building the HHR; in other words, the HHR got the green light before Chevy had really given the SSR any significant time on the market or seen how it would do. Like the SSR, which is a convertible pickup, the HHR is hard to classify. Chevy calls it a "crossover vehicle," or a five-passenger sport utility vehicle (SUV). Whatever it is, the HHR has a nostalgic look, the kind on which Chevrolet misguidedly thought it was going to capitalize when it introduced the SSR.
One reader writes about the SSR, "Maybe GM should revisit the concept of a retro-looking convertible pickup that can't really haul a load, yet is underpowered while being overweight. Who wouldn't want to drop $45,000 for one?"
Full Article: http://www.forbes.com/lifestyle/vehicles/2004/12/22/cx_dl_1222vow.html