Sadly I may not be buying a Cadillac in 2026 as planned as I do not want an EV - doesn't sound good.

 

You should test drive the Cadillac EVs. What could it hurt? You might even just like them.

 

I bet GM will closely monitor how well the new Cadillac electrics sell. I bet they walk back on this and the XT5 and XT6 will be extended.

 

I was really hoping the China XT5 update would come though so I think regardless, I may be out. Current XT5 is almost the same as my 2017.

 

I hope GM has some hybrid Caddies coming soon otherwise I think they’ll be sorry!

 

GM is surely fixin' to release hybrids after the charging infrastructure has drastically improved and we have solid state batteries

 

XT5 is/was a big seller around the suburbs of Detroit, I called it the Rochester Camry, many of my neighbors have them (3 of them outside my window right now). No way they go for the EV alternatives, or the Chinese made alternative from Lincoln. But Lyriq is a huge seller, and I know Optiq will be an even bigger seller. I think they've convinced me it's going to work out. I'm less convinced by the Vistiq however, but it's also fairly alone in the segment so it has it mostly to itself and Aviator is years away from anything electrified coming back.

 

XT5 + 6 should have already been refreshed and on sale.........smh.

 

well if you think about it the XT5 is essentially the Lyriq and the XT6 is the one they just announced the Vistiq and the Optiq is the XT4!

 

It's gonna be fun to see Cadillac go a back peddling...

 

It's 2030 already, how long was I asleep?

"We make EV and ICE vehicles in the same plant, they both go down the same line, so we are flexible with regard to production and can adjust to what our loyal Cadillac customers want" Mary Barra (36 hours ago)

Are they daring their buyers to stay with Cadillac and buy a CT4 or CT5 (ICE) or another brand all together?

 

Did she actually say that? Sure Spring Hill makes Lyriq and XT5/XT6 but they’re dropping both the ICE after 2025. Spring Hill will be EV-only by 2026.

 

If she’s flexible building Cadillacs that buyers want then why are they discontinuing all the ICE models and only bringing new EV’s to the market? Where’s our choice after 2025? The Escalade only? Think my local dealer will go belly up, his lot is full of new Ev Cadillacs already.

 

Ultimately, I think it's a smart move for Cadillac.
Cadillac can make a serious push for luxury EV marketshare in the NORAM market. And they have the most complete luxury EV SUV lineup right now too. Time to make the most of it before the competition figures it all out.

 

I think luxury buyers are the most likely to adopt EVs and Cadillac is becoming a leader in EVs for sure BUT - killing all ICE Caddy SUVs in 2026 is way too soon.

Ultimately I think I may move to an EV but I need a new car next year and I am not ready yet, the infrastructure is not there.

I think that is pretty much a Canadian way of thinking, where 90% of it's Population is in 10% of it's Area (Ontario anyways) Infrastructure, Cold and Area are the Hurdles of Electric. Americans might have a hard time grasping the Distances, and the Cold.

The sad part is I live in the Toronto area so probably among the best EV infrastructures in the country and it's still bad because you drive 3 hours to cottage country and good luck.

 

well if you think about it the XT5 is essentially the Lyriq and the XT6 is the one they just announced the Vistiq and the Optiq is the XT4!

Yes, only difference is they don't have an ICE and they cost more.

Optiq exterior dimensions are almost identical to XT5 actually... Lyriq is a bit longer

Now do interior dimensions... the Optiq is equivalent to the Equinox EV, which is larger than the ICE Equinox, but has a lot less room (and the ICE Equinox has less room than almost every competing Compact ICE CUV), the way Tajs has them paired-up is correct, but I'm not sure about the Vistiq, that thing seems as big as a Tahoe from the outside.

 

I find it so frustrating that GM places zero value on brand equity. When Toyota introduces a new Camry (or 4Runner, or Corolla), or Mazda introduces a new Miata, or Mercedes introduces a new S-Class, they all immediately have a base of customers who buy that model (or customers who have had their eye on that model for years, or decades in the case of an S-Class). But GM constantly cancels models. It can't even maintain trim levels. (Remember everyone's response to the V-Sport/V switch to V/V-Blackwing?). No one is going to wake up tomorrow and say: I've had my eye on the Optiq, I am going to go buy one. GM will spend years and millions just getting potential customers to be aware of the existence of the Optiq.

Separately, no company has every shrunk its way to success. Cancelling every gas powered cross-over, and leaving just the school bus sized Escalade, is way too reminiscent of the fact that Chrysler now consists of . . . a minivan. This is particularly infuriating given that Cadillac is selling new versions of the CT6, XT4, and XT5 in China.

 

I find it so frustrating that GM places zero value on brand equity. When... Mercedes introduces a new S-Class, they all immediately have a base of customers who buy that model (or customers who have had their eye on that model for years, or decades in the case of an S-Class).

Are you sure? Mercedes as a brand has a loyalty rate of just 49%. S-class sales in the US peaked in 2006 at 30K, they sold just 8K in '22- that's a lot of bleeding out. So... brand/model equity??

 

Makes sense for Cadillac's long-term EV strategy.
XT4 - Optiq
XT5 - Lyriq
XT6 - Vistiq

 

Long term the vision is clear.

Short term sales AND profits will be completely crushed. Pure insanity.

 

Not everybody wants an EV period!

 

There's really no substitute for the visceral V8 rumble of a Chevrolet SS with a rat motor or a Tri Power Super Duty V8 Pontiac.

 

"Tri-Power Super Duty" ?

 

Fine.. Dual quads then.. Give an old man a break, will ya ?

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The mighty 421 cubic-inch, 400+ horsepower Pontiac Super Duty Big Block is an icon of American muscle. Here's what made the legendary engine tick.

www.slashgear.com

 

I just purchased a 2025 Cadillac XT6 Sport after trading a 2017 Cadillac XT5. I don't understand all the negative talk about it needs to be refreshed. Frankly, this is a fantastic vehicle. It's quiet, smooth, has very good power, smooth transmission, excellent sound system, etc. It's loaded with technology. I am not a fan of total digital OLED panels for instrumentation. As an engineer, I do not believe EV technology is nearly mature enough for mass adoption much less the electrical infrastructure to support millions and millions of vehicles. You don't replace infrastructure developed over 100 years over a few decades. I hope GM wakes up and realizes a large portion of the USA does not live in densely populated areas either. Charging infrastructure just does not exist everywhere.

 

Congrats on your new Caddy...feel free to post a picture or two!

 

The irony is that we keep reading about how EV acceptance-rates are so much higher in China, they are far ahead of us in EV technology, etc. etc.; yet Caddy is not only still selling ICE cars alongside their EVs there, but are also refreshing/introducing new models (the recent XT5 is one example, but so is the GT4 and CT6).

Have been saying the same thing for a while now.

The only thing I can think is I believe the sales volume in the USA is smaller than China, right? Maybe it makes less financial sense to have a BEV and ICE version in the same segment with smaller volume and the greater volume in China can support both BEV and ICE.

But the profits in the USA dwarf china.

I believe Cadillac has to save face at the moment and remain staunch EV because the new ESC IQ and Optiq EV's just hit dealer lots. Behind the scenes, leadership is quietly trying to find a way to extend/update ICE XT5/6 production.

Wish that was the case.

 

Have been saying the same thing for a while now.

But the profits in the USA dwarf china.

Wish that was the case.

If the USA Cadillac profits dwarf Cadillac China (and I'm sure that is true) I'd put $10 on it most of that profit comes from the Escalade. My guess is the CUV's don't generate nearly as much profit, then you start cannibalizing XT4/5/6 sales with the equivalent BEV's (and we already know the BEV's aren't making a profit) and it starts making the profit picture messy. Just guessing.

 

I find it so frustrating that GM places zero value on brand equity. When Toyota introduces a new Camry (or 4Runner, or Corolla), or Mazda introduces a new Miata, or Mercedes introduces a new S-Class, they all immediately have a base of customers who buy that model (or customers who have had their eye on that model for years, or decades in the case of an S-Class). But GM constantly cancels models. It can't even maintain trim levels. (Remember everyone's response to the V-Sport/V switch to V/V-Blackwing?). No one is going to wake up tomorrow and say: I've had my eye on the Optiq, I am going to go buy one. GM will spend years and millions just getting potential customers to be aware of the existence of the Optiq.

Separately, no company has every shrunk its way to success. Cancelling every gas powered cross-over, and leaving just the school bus sized Escalade, is way too reminiscent of the fact that Chrysler now consists of . . . a minivan. This is particularly infuriating given that Cadillac is selling new versions of the CT6, XT4, and XT5 in China.

Yes. Because 100% of Cadillac's sales come from conquest sales/other brands.....

I just purchased a 2025 Cadillac XT6 Sport after trading a 2017 Cadillac XT5. I don't understand all the negative talk about it needs to be refreshed. Frankly, this is a fantastic vehicle. It's quiet, smooth, has very good power, smooth transmission, excellent sound system, etc. It's loaded with technology. I am not a fan of total digital OLED panels for instrumentation. As an engineer, I do not believe EV technology is nearly mature enough for mass adoption much less the electrical infrastructure to support millions and millions of vehicles. You don't replace infrastructure developed over 100 years over a few decades. I hope GM wakes up and realizes a large portion of the USA does not live in densely populated areas either. Charging infrastructure just does not exist everywhere.

Because it's been the same since it debuted 5+ years ago? That doesn't mean it's a bad car.

 

How do they keep 1 shift working at LGR when they build less than 2000 cars a month? Take many long coffee breaks?

 

That's what brings up the question of profitability.
IMO, Spring Hill is next for 1 shift when the xt5/6 go away. Yes the Lyriq/vistiq will sell more than the ct4/5 but the SH facility is massive and capable of much more volume than LGR so it will be equally underutilized.
The Optiq (xt4) has a chance at being closer to profitability because of a smaller plant sharing a higher volume(hopefully) chevrolet product. However, that profitability might be on a variable cost and not truly offsetting all the fixed costs.

Speaking of underutilized plants, what about Dham (factoryzero)?
How many units is it producing vs plant capability?

 

I would take it a step further and talk about why they don't have the volume.

Probably because younger drivers did not grow up in an era when Cadillac absolutely dominated luxury sales in the US, with a goodly number of the prior 20 years of Cadillac production still in service..

A 10 or 15 year old Cadillac was still impressive in 1970, at least visually.. It hasn't been like that for decades.

Other than its "old man car" image, I think Cadillac had bad timing to pivot in trying to make sedans that are attractive to the younger generation - the switch to CUV's was already happening. I tend to think older folks, already set in their spending habits, are what is supporting the sedan market and younger folks go to CUV's. So these current sedan customers are already "owned" by BMW, etc. - hard to penetrate that market. Then throw in both the ATS/CTS were a little small for their segment of that era. A big topic that certainly pops up on GMI....