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Buick Announces 2011 Regal Pricing

24K views 183 replies 99 participants last post by  bballr4567  
#1 · (Edited)
Buick Announces 2011 Regal Pricing
Buick's latest will start at $26,995 this spring.
www.gminsidenews.com
January 21, 2010
By: Nick Saporito

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Today General Motors announced pricing for its latest entry into the Buick brand, the 2011 Regal sport sedan. The Regal is coming to North America via GM's Opel brand in Europe, where the car will be produced until Feburary of 2011 when the car will move to Oshawa, Ontario. Pricing for the Euro-import will start at $26,995.

Until the production move to Canada takes place, the car will only come in CXL and CXL with turbo trim levels. CXL is Buick's mid-range trim level and it is the badge that will be wearing the $26,995 base price. The CXL comes standard with aluminum wheels, leather seating and other touches not often found on base level Buick models.

In contrast, the Buick LaCrosse CX also wears a base price of $26,995, however in CX trim the car is not sporting a high level of feature content.

Regal comes standard with GM's 2.4L ECOTEC direct-injected four-cylinder with a 2.0L turbo optional. The CXL with the 2.0L Turbo will have a starting price of $29,495.

Expect the new Regal to find its way to Buick showrooms in the second quarter of this year.
 
#7 ·
When I heard the pricing today for the Regal I expected comments like these to come out. The overlap in pricing is fine because the two cars are going after two different customers. The Regal is sport, while the Lacrosse is more comfort. This pricing is not as bad as say the Malibu/ Impala pricing, where the difference is mearly size, not demographic.
I for one see the value in the cx trim level. There are some people who would rather have cloth seats, and don't care about push button start or 19 inch wheels. Those people just want a great car with a smooth ride and quiet interior.
 
#13 ·
When I heard the pricing today for the Regal I expected comments like these to come out. The overlap in pricing is fine because the two cars are going after two different customers. The Regal is sport, while the Lacrosse is more comfort. This pricing is not as bad as say the Malibu/ Impala pricing, where the difference is mearly size, not demographic.
I for one see the value in the cx trim level. There are some people who would rather have cloth seats, and don't care about push button start or 19 inch wheels. Those people just want a great car with a smooth ride and quiet interior.
Indeed.

Remember the Lacrosse CX will be very popular in Florida; that demographic can never be overlooked, it kept the Century in production for seemingly a century.
Indeed.

Low end LaX offers a larger car with high quality and features for a price point. Getting rid of that will lose that customer. If it costs GM nothing, then forget it.
Regal is priced very well. I want to drive one ASAP!
Indeed.


I wish Chrysler had sold the Intrepid/Concorde alongside the new 300-class, instead of bringing out the slightly updated but loser Serbring type.
 
#8 ·
Remember the Lacrosse CX will be very popular in Florida; that demographic can never be overlooked, it kept the Century in production for seemingly a century.
 
#12 ·
Too expensive, here come the discounts.

I would never pay above 20 grand for a car with a buzzbox unless it was a specialty car like the solstice.
 
#15 ·
It's about $1,500 higher than I'd liked to have seen it. And starting at the same price as the LaCrosse 2.4L...I don't know.

It's a different animal than the LaCrosse, without question. But in these value-conscious times, I think they needed to price the Regal at least nominally below the LaCrosse...especially since they come with the same engine/trans combo at that price.

But, looking at the car itself, my bet is that once people drive it, it'll come off as worth every penny.
 
#19 ·
Hmm. I expected a higher price than this. This is for the mid-level of trim. I'd think base would be about $24,999 and this would be about 27,999. Top of the line would be over $30,000 for sure.

This may be a smaller car than the Lacrosse, but it is just as quiet and sportier. Better looking too if you ask me, so I wouldn't think the pricing should be that much lower.
 
#21 ·
My good friend, it seems you forget the value of the badges of those cars.

The L and A are worth more than the 3 shields, in the customers' mind.
 
#20 ·
The pricing is not bad, however it doesn't quite detail the options. The price premium for the turbo is a little high based on just an engine upgrade.

The color (steal blue) on the Regal above is really nice. The low profile tires and rims better be standard as they are also attractive. She's a beauty.
 
#26 ·
I think Susan said they are willing to drop "CX" Buicks in the long run, but they keep it as long as the demand is there (read: old Buick clientele dies off).

BTW, what's the problem to call the trim levels something meaningful? There are so many great names to hark back to, like "Special", "Super" and "Ultra" (quite relevant now that Buick's got turbos again).
 
#27 ·
Off topic.....I want the 2.4DI in the Cruze.

On topic, I want the Buick Regal in Oz as a Holden (but I know it wont work). It has to compete against Mondeo and there is no point fighting over those scraps.
 
#32 ·
Off topic. Yes indeed & in the Cappy 4cyl.

On topic. Yes but. I can't see it flying as a Holden. Thats why I favour the reintroduction of Buick to Australia.
 
#31 ·
By comparison, the Lacrosse CXL FWD starts at $29,645 / $30,440 with destination.

So...yeah. The Lacrosse CX is still justified. I'm guessing next year's Regal CX will start at $24,995.
 
#40 ·
I don't think they are going for alot of volume until 2011 when production starts in Canada. I think they want it on the market now to build the brand and get some of the stodgy Buick stigma gone, then when production starts in North America, they will go for more volume. I think they will sell all they can import for the first year.
 
#39 · (Edited)
It should not be offered with a 2.4L you can't have a car in this price range with an engine like the 2.4L it should have the 2.0T minimum. I would like to see and option for a 2.8T that Saab uses in it's 9-3, or a 3.6L option on the high end trim.

This looks like it may help pick up a few of the lost Saab buyers, especially if they used the 2.0T and the 2.8T and just dropped the CX model, then it would be just like a 9-3 replacment.

Someone commented on cloth seats, if you want cloth seats buy a Chevy, they have no buisness in a Buick. CX model needs to go.
 
#45 ·
I think the pricing is about right for the Regal. I would have liked a slightly lower price, but maybe when the car is produced in Canada it will drop a little. I'm sure GM is paying dearly for the exchange rate getting these here from Europe.

As for the LaCrosse, I'm waiting for a cloth bench seat, manual windows, vinyl floor, radio delete, "C" (no CX) model that's a value price leader to get people into the Buick showroom.
 
#47 ·
Anyone else think we will see a price drop come February 2011? That said it seems like a pretty good start point for negotiations.
 
#48 ·
They have said that when production shifts to the U.S. next year, there will be no price difference.

Think if there was it would affect resale values of the 2011.

I would bet that the cxl turbo gets additional standard equipment similar to the cxs package on the Lacrosse. This would explain some of the price difference between the two, other than the engine.
 
#49 ·
Pricing makes sense, people forgot the word of B.Lutz that Buicks will never be priced and executed as Chevy anymore. I hope that these new Buicks will also walk away from fleet sales and retain resale value.

I am expecting to see Regals in Canada in mid 30 grand "on the road" price.

The same as any premium car in this segment, it is not designed for 20 something with student loans to buy PERIOD. Too bad...life sucks and you die.:rolleyes: