I agree with most of this, except for the last statement. Clearly another regular brand, Olds or not, would be a bad move. But Olds was always on the forefront of technology, right? Well, what direction is technology moving right now? That's right, alternate propulsion.Bring back Olds? :lmao:
With Cadillac holding and continuing to develop an upscale, technologically savvy image that allows to to compete with European and Asian prestiege makes and Buick slowly, but surely beginning to redefine itself as a uniquely 'American' luxury brand (in a roughly similar vein as Lincoln) exactly where would they fit?
If they become the technological wonderbrand of GM (as Bravada suggested), that would give Cadillac a headache and possibly do harm to its image as a 'prestige' brand. If a new Olds dumbs itself down, it risks encroaching on territory being developed and coveted by Buick and even Saturn. Go sporty and you might as well kill off Pontiac.
Mass-production or low-production, it doesn't matter......there is and there will continue to be no room for a 'new' Oldsmobile.
Hmm........you've got a good idea going......but I think what would work better is doing another merger and putting Chevy/Oldsmobile/Saturn together (hey.....if Buck/Pontiac/GMC works.....).I agree with most of this, except for the last statement. Clearly another regular brand, Olds or not, would be a bad move. But Olds was always on the forefront of technology, right? Well, what direction is technology moving right now? That's right, alternate propulsion.
Hear me out. I would have GM take a lot of it's unnecessary dealers, and switch them over to a new Geo/Oldsmobile network. Both would be focused on fuel economy and the future of green automotive technology. An EV-2, or sorts, could be involved, as well as Hybrids, PHEVs, Hydrogen cars, diesels, biofuels, ethanol, and maybe even solar if that technology could be perfected. This is also where GM's self-driving car would go in the future. Geo would be the low-end brand, and Oldsmobile as the luxury alternate fuel brand.
This would help clear out some of GM's excess dealers, especially in urban areas where these kinds of cars would be quickly embraced. This would also give GM a place to try out experimental technology on the buying public. At the Oldsmobile/Geo dealerships, all employees would be specially trained to deal with these kinds of vehicles, something you can't get anywhere else.
To have something like this would also drastically increase CAFE numbers. How many PHEVs could they give to Chevy? Not many. Geo/Oldsmobile would give them a place to sell only fuel efficient models. They could have a few small cars that get great mileage with regular engines to bring in young buyers, almost like a Scion of sorts, and these people would then move into the alternate propulsion vehicles. GM would have to join with an oil company to get filling stations around the country up, but I would imagine that the government, especially after the upcoming election, would be willing to help.
GM needs to be on the forefront of technology, and this would allow them to move forward into the future. GM was always the inventor of the greatest automotive technologies, lets keep it that way.
By the way, I only chose Geo because Geo=earth. I think the logo should be the same as the old Geo, except green.
I like your lineup you have some good ideas. I just don't like your idea of wanting to make Mercury look behind.Here's my envisioned Oldsmobile lineup. With Saturn going all hybrid, I have Olds reclaiming it's rightful place in the GM ladder, above the mainstream Chevy and below the luxury Buick.
Oldsmobile Alero - The Opel Astra convertible, to compete with the Mercury Focus convertible coming up soon. Get this out in 2010 (when I have Olds coming back) so that Mercury looks behind.
Oldsmobile Cutlass - Basically, the coupe and "hatchback" versions of the Opel Insignia, with different front end and interior treatments to reflect the fact that it's an Olds.
Oldsmobile Aurora - In my plan, I have Opel adding a new Omega to their lineup, and bring this over as the Aurora.
Oldsmobile 88 - Also in my plan, Opel adds a RWD entry-lux sedan, the Senator, to their lineup. This is the Olds 88 over here.
Oldsmobile 98 - A fully American sedan, the only main Olds car that isn't a rebadged Opel. Comfortable, but not ultra luxurious, so as not to step on the toes of the Park Avenue or Fleetwood.
Oldsmobile Toronado - FWD coupe, retro, based on the original Toronado.
Oldsmobile 442 - Based on the RIA GTO, Olds' other retro car.
Oldsmobile Bravada - The Saturn Outlook rebadged as an Olds, slightly more upscale, but nowhere near the level of luxury found in the Buick Enclave.