327 said:No they shouldnt. The media doesnt know anything about engines.
Ever hear of the new 5.7L HEMI. It seems to be in all the dodge and chrysler vehicles. It is NOT DOHC its a OHV. Name one time when you read someone not liking it because it was OHV.
Umm.. how about every article on the 3800 and 3800 II. Generally, it would say, that it is a tried and true engine based on older technology. While <enter Japanese model here> has a smooth operating DOHC.
HMEI gets a lot of press because it's a HEMI. If it was a nameless X.0 L V8... it wouldn't be given the time of day. HEMI is helping market DCX cars just as much as the cars themselves. You hear the commercials... "blah blah blah car from Chrysler.... with the HEMI...."
Media doesn't know much about engine? Perhaps. And neither do most average customers. What they DO notice is the smoothness of the DOHC over the OHV. Which in turn makes them choose the DOHC.
GM needs to start playing the perception game.