[CaptainDan]

My first order as the new head of Buick, is to relocate the headquarters to Hawai'i. Because .... Hawai'i.

 

[1958carnut]

My first order as the new head of Buick, is to relocate the headquarters to Hawai'i. Because .... Hawai'i.

 

[gkr778]

My first order as the new head of Buick, is to relocate the headquarters to Hawai'i. Because .... Hawai'i.

Not because NASCAR Winston Cup Rookie of the Year Ron Bouchard drove a Buick that had Hawaiian Punch as a sponsor?

 

[tripowergto Jan2003]

Ron Bouchard won the 1981 Talladega 500 in this Buick

 

[Digmor Crusher]

The Buick brand seems very old to me. I actually own a 2016 Buick Enclave. I would start by giving the entire brand a refresh for a younger generation. I'd also offer a roomier subcompact SUV to compete with the Kia Seltos/Hyundai Kona/Honda CRV, etc. The Buick smaller SUVs seem to be priced very low and are really quite small inside. Obviously the marketing should be geared toward women, but they are missing an entire younger generation.

The Envision and Encore GX do not give off an old vibe to me, I think the Envision is GM's best looking SUV.

 

[09W]

The 'younger generation' thing is mis-placed. Average of ALL brands is like 52-53.
OEMs bend over backwards, try all sorts of things/ spend all sorts of money but the ABA needle never budges.

 

[1958carnut]

The 'younger generation' thing is mis-placed. Average of ALL brands is like 52-53.
OEMs bend over backwards, try all sorts of things/ spend all sorts of money but the ABA needle never budges.

Yeah, agreed. But then, are those in that group really "old " ? Or just hitting their plateau and hangin' in there... lol Most by that time can finally afford to "live" a little IMO.