'XT' Will Be New Nomenclature For Cadillac SUVs, CMO Says
Forbes
September 30, 2014
By: Dale Buss
When Cadillac introduces new sport-utility vehicles and crossovers, the nameplates will begin with a “XT” designation to complement the new “CT” designation that the brand already has announced for its new sedans beginning with the flagship CT6 that is to be launched next year.
And just as in Cadillac’s new naming scheme for its sedans, the “XT” for each SUV will be followed by a number that indicates the size of the vehicle relative to other SUVs in the Cadillac lineup. Cadillac’s existing Escalade large SUV will be an exception to the new plan.
Cadillac Chief Marketing Officer Uwe Ellinghaus told me that “future SUVs will have an ‘X’T and cars will have a ‘CT’ and the number behind each pair of letters will indicate its size in the hierarchy.”
Full article at link.
Forbes
September 30, 2014
By: Dale Buss
When Cadillac introduces new sport-utility vehicles and crossovers, the nameplates will begin with a “XT” designation to complement the new “CT” designation that the brand already has announced for its new sedans beginning with the flagship CT6 that is to be launched next year.
And just as in Cadillac’s new naming scheme for its sedans, the “XT” for each SUV will be followed by a number that indicates the size of the vehicle relative to other SUVs in the Cadillac lineup. Cadillac’s existing Escalade large SUV will be an exception to the new plan.
Cadillac Chief Marketing Officer Uwe Ellinghaus told me that “future SUVs will have an ‘X’T and cars will have a ‘CT’ and the number behind each pair of letters will indicate its size in the hierarchy.”
Full article at link.