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"Technology and stuff",pure marketing gold imho. If you take a minute and think about it,the chevy colorado is marketed as a 'lifestyle' truck,add to that "with technology and stuff",it hits just right.It resonates damn near as good as 'like a rock' did back in th' day.It's pure and simple and sticks in your mind.When you see one driving down the street,or on the dealer lot,that is what will pop into your [email protected] the hell outta this saying...
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