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I thought this was interesting enough to start a discussion.

Seems VW subsidiary Skoda will start to produce - again - an old version of the Octavia as a budget car.


SOURCE: AutoExpress-UK

Skoda to build old Octavia again
By Dan Strong
21st May 2008

Czech firm will launch new budget motor based on its old Octavia to take on models from Kia and Hyundai.



It’s back to the future for Skoda’s original Octavia. The car, first launched in 1998, is set to return to full production as a discount model. It will provide a value-for-money alternative to challengers from the likes of Kia, Hyundai and future rival Dacia.

Details of the newcomer remain scarce, but Skoda has admitted the car is likely to go on sale in 2010 with a price tag of less than £10,000. Nevertheless, it will be reasonably well equipped, with electric windows and air-conditioning.

Described as a ‘world car’, the Octavia would be made available across Europe as well as new markets such as China. It’s possible that the first models will use an upgraded version of the VW Group’s proven 1.9-litre diesel and its 2.0-litre petrol engines. But smaller, more economical units could also be offered at a later date. The newcomer is likely to share some of its design and engineering with the recently confirmed SEAT Bolero. That model is based on the last Audi A4 platform, and is set to be revealed at the Paris Motor Show. However, the arrival of the updated Octavia is only one part of Skoda’s ambitious plans.
MORE HERE



We've seen some brands do this with vehicles in other markets. For example GM produces an old version of the Corsa in markets like Argentina and Brazil as a Chevrolet. When the new Jetta/Golf/Rabbit debuted in Canada, VW took the old Jetta and Golf - rebadged them as CityGolf or CityJetta - and sold them for a short period of time alongside the new models. In Mexico they still have the older Jetta on sale with an update (sold as a Jetta) and right across the new showroom they have the new Jetta (sold as the Bora). VW also has an increidibly old version of the Mk1 Golf it sells in South Africa as the "Citi Golf".

Point is, part of this is not really new. But reintroducing a car 4 years after it went out of production - in the same market where it debuted years before - is kinda news. And may also point to a possible trend.

The Mk1 Octavia went out of production in 2004. Having it reintroduced in the market it orginated from would certainly raise a few eyebrows and probably depress resale values of the car on the used car market.

I hope, at least, they have the common sense to update the styling a tad and give it another name so as not to destroy the "brand awareness" of the Octavia badge. That just makes sense; I know I would do this.

But looking to North America, what if GM or Ford or Chrysler (or any brand) did this here?

For example, the new Cobalt has been on the market for a few years - what if GM brought back the old Cavalier as a budget compact? Would it eat into Cobalt sales?

Or what if GM brought back the old S10 pickup since its dimensionally smaller than the new Colorado as a budget/economical small-pickup? Would this work?

Or what if Chrysler continued to produce the Neon as an ultra low priced product to compete in the market? It would be the size of a compact car (like the Focus or Cobalt) but competing in price against sub-compact cars (the Aveo, Fit, Yaris) - would it be well received?

All interesting stuff to ponder - and as cars get more and more expensive, it may be something to consider to keep factories running and market-share from shrinking.

And if they could do it with "reasonable and plausible" appearance updates - as Fiat does in South America, VW does in Mexico, or GM has started to do in China - then it may be a successful formula.

But it also reflects the trend that we are seeing in companies going lower in the market (Dacia Logan, the new Tata Nano, Renault-Nissan project, GM's push in the lower end of the market, etc)and are even establishing "low-budget brands" to market them successfully (consider what Fiat and Toyota are going to do).

Is recycling platforms and products to address this the wave of the future? Just a thought.
 

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It could be a good idea on paper, but knowing some medias, they'll go uproar against GM, Ford and Chrysler if they revived but they'll cheer for we know who

besides reviving the old Cavalier, Neon, Escort, does GM still have the blue prints for the T-body maybe we could revive the old Chevette platform powered by the Ecotec version destroked to 1.6-1.8L?
 

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GEO Metro with better pleather and XM radio. Woohoo.

Wonder if Chrysler could still build a slant-6 too.
 

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HEH.... The only reason VW would do this would be a decrease in sales at Skoda because of their desire to move all their brands upscale. I always said that idea reeks of failure from the get go.

Look... Octavia is/was nothing more than a rebadged Jetta. So what's the point?
 

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GM did at one time....

Oldsmobile Cutlass Ciera:

Oldsmobile's most popular car of the early '90s was something far older than the W-body Supreme. Against all odds, it was the hoary Cutlass Ciera, whose surprising sales stamina was probably as much an embarrassment to Olds as it was a relief.

This was, after all, a very old car by now and quite at odds with the more "with it" image Olds was trying to project. But Olds needed every sale it could get, and every Ciera made money, as GM had long since amortized the cost of the vintage-'82 design.

What kept Ciera going were steadily improved quality and dollar value. The former reflected a gradual but wholesale re engineering effort that put this Olds (and Buick's related Century) near the top of GM's internal quality audits by 1993 -- and on a few independent surveys, too.

As for value, Ciera discarded its I-Series after 1990 and coupes after '91 to focus on workaday sedans and wagons in basic S and nicer SL guise. SLs alone carried on for '94 "one-price" Special Editions as part of the effort.

A decent supply of standard features included driver-side airbag (optional before) and GM's low-cost "ABS VI" antilock brake system. By that point, Ciera had exchanged the old "Iron Duke" base four for a 2.2-liter Chevy-sourced engine with 120 bhp; for '94, the 3.3 Buick V-6 gave way to a similar 3.1 Chevy unit with 160 bhp. Respective transmissions were three- and four-speed automatics. The game plan changed for '95, when the SLs returned in Series I and V-6 Series II price levels.

Despite inflationary pressures, Ciera prices rose only as far as $17,000 by mid-decade, making this Olds a tempting buy even for a relic of a bygone age. Volume fell substantially after 1990, but the old soldier rebounded with 140,000 or more per year for 1992-'94. Though more "rental car" than driveway dream, the Ciera did more than its share to pull Olds through some very rough years.

link:
http://auto.howstuffworks.com/oldsmobile-cars18.htm
 

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y duz u sai dat?
Because this is a big boy forum where we type in proper english. Leave that wanna be text crap for your cell phone.

So, have you done any drive-bys on moose up in the Great White North?
 

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GM does this all the time..

GM runs platforms till the cow comes home..

GM's impala's long in tooth for sure and its still selling well.
 

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I was kind of thinking about those Ciera's and Century's too...definitely an old design but there didn't/doesn't seem to be anything wrong with it and it went from '82 to '96...my '94 has been working out pretty well.

The body/platform was ancient but at the time, near the end, the 3100 and 4T60E was pretty modern
 

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Because this is a big boy forum where we type in proper english. Leave that wanna be text crap for your cell phone.

So, have you done any drive-bys on moose up in the Great White North?
:lmao: :lmao: :lmao: :lmao: :lmao:

As to the question at hand.........bringing back the Neon seems to be almost a necessity for Chrysler, given the way they've completely ****ed up with almost everything else.

Am not quite sure what Ford would have to give us?? Certainly not a compact as their reliability in 4 banger territory has never been too great......not to mention the fact that they've got new product in the pipeline. Then again, they could always keep the Ranger going until the new one comes out!

Chevy and GM? Well, if sticking Ecotecs and the like inside old, tired designs brings any gain of consequence......it would seem to beg the question..."Why build_________when the___________you brought back from the dead is doing so well?"
 

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If GM could do this with the S10, like I have been praying, with a diesel and a stick shift, I'd be overly pleased. Nothing wrong with updating the sheet metal and selling a bargain basement priced mini-truck.

i tiep da wai i tok an i tok da wai gangstaz lik me tok if u duzent lik it dat b yo prawblum
Oh your a real gangster all right. I want to be just like you! :cool:
 

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GM did at one time....

Oldsmobile Cutlass Ciera:

Oldsmobile's most popular car of the early '90s was something far older than the W-body Supreme. Against all odds, it was the hoary Cutlass Ciera, whose surprising sales stamina was probably as much an embarrassment to Olds as it was a relief.

This was, after all, a very old car by now and quite at odds with the more "with it" image Olds was trying to project. But Olds needed every sale it could get, and every Ciera made money, as GM had long since amortized the cost of the vintage-'82 design.

What kept Ciera going were steadily improved quality and dollar value. The former reflected a gradual but wholesale re engineering effort that put this Olds (and Buick's related Century) near the top of GM's internal quality audits by 1993 -- and on a few independent surveys, too.

As for value, Ciera discarded its I-Series after 1990 and coupes after '91 to focus on workaday sedans and wagons in basic S and nicer SL guise. SLs alone carried on for '94 "one-price" Special Editions as part of the effort.

A decent supply of standard features included driver-side airbag (optional before) and GM's low-cost "ABS VI" antilock brake system. By that point, Ciera had exchanged the old "Iron Duke" base four for a 2.2-liter Chevy-sourced engine with 120 bhp; for '94, the 3.3 Buick V-6 gave way to a similar 3.1 Chevy unit with 160 bhp. Respective transmissions were three- and four-speed automatics. The game plan changed for '95, when the SLs returned in Series I and V-6 Series II price levels.

Despite inflationary pressures, Ciera prices rose only as far as $17,000 by mid-decade, making this Olds a tempting buy even for a relic of a bygone age. Volume fell substantially after 1990, but the old soldier rebounded with 140,000 or more per year for 1992-'94. Though more "rental car" than driveway dream, the Ciera did more than its share to pull Olds through some very rough years.

link:
http://auto.howstuffworks.com/oldsmobile-cars18.htm
Those were pretty good cars. The back seat was horrible to get in and out of, but other than that I really liked them. We had a Ciera wagon in the family when I was growing up.

Considering the time period they came from, they didn't look that bad either.



If GM found a way to get a "modernized" version to pass safety tests, and sold them as cheap transportation the way Skoda is doing I'd seriously consider one.
 

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Oldsmobile's most popular car of the early '90s was something far older than the W-body Supreme. Against all odds, it was the hoary Cutlass Ciera, whose surprising sales stamina was probably as much an embarrassment to Olds as it was a relief...http://auto.howstuffworks.com/oldsmobile-cars18.htm
Thanks for the excellent write-up man! I was always a fan of these cars... we had a Celebrity with the 2.8L V6 and I always liked the overall feel of the car. I almost bought a 1986 2-door 2.8L Eurosport Celebrity about 4 years ago... the poor thing was too tired and worn out, but I would have loved to have one in nice shape!
 
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