April 6, 2021
- Source: Automotive NewsAs Volvo Cars transforms into an EV-only brand in less than a decade, it is reinventing the way it will sell the next-generation vehicles.
The automaker last week announced plans to move to an online-only, fixed-price sales model for its expanding fleet of battery-powered models.
Volvo's all-digital strategy will have ramifications for the brand's 281 U.S. dealers.
- Source; The Detroit NewsConsumers looking to buy the new GMC Hummer EV pickup or SUV will be doing it online with minimal dealer involvement, directly from General Motors, for at least the next two years.
After that, the retail shopping experience will "evolve" as GM rolls out more electric vehicles.
The vehicles will make it to GMC dealership showrooms eventually, but even then, the buying process will change, said Phil Brook, vice president of marketing for Buick and GMC.
"There’s no doubt about that," Brook told the Free Press, though he declined to offer further details.
"This vehicle allows us to take a different approach," Brook said. "The market is evolving and changing and we’re changing, but we are working through the dealers. We see our dealers as a huge competitive advantage for us."