What Went Wrong: 2005-2008 Dodge Magnum
When it was new alongside its Chrysler 300 cousin, the Magnum created something of a stir. I have heard before that there was a bizzare idea within Daimler-Chrysler to keep Chrysler cars available as sedans whereas Dodges would have liftgates. The Magnum being offered before the Charger and the existence of the Caliber (as only a hatch) seems to give light credibility to that claim. Obviously that structure for both brands was quickly scrapped.Image from Car and Driver
On its own, though, the Magnum performed better than I might have thought. At its peak year it sold over 50,000 units (so says Wikipedia). But even after a healthy refresh for 2008 (new front end, updated Charger interior and tech, etc), the Magnum was quietly put down. In the section surrounding its demise on Wikipedia, it even appears as though the Magnum's death was not done with much fervor or determination, with Ralph Gilles even stating its death could be attributed to an executive who had since retired.
What do you think? Sales were on a steady decline, so did the Charger eat into a lot of the sales? Does the existence of the Charger keep the Magnum from ever being particularly successful? What could/should have been done to keep it successful and alive rather than face an early death? Should Dodge bring it back, and if so, how should that be done?