GM Inside News Forum banner
1 - 20 of 32 Posts

·
Registered
Joined
·
508 Posts
Discussion Starter · #1 ·
A fully dressed Cruze is in about the same price point as the Verano . So why have two divisions competing for the same customer ? Verano appears to lack about three inches of interior room lengthwise and a couple of inches in width . This popular upper scale division is gaining a lot of public appreciation for its designs and deserves to utilize its platforms to expand its marketability . This same philosophy goes for the Regal . Perhaps a change in the rear suspension components could add a couple of inches to interior room and a wheelbase 1 to 2 inches longer would suffice ?? I'm sure Buick charts its customers response to their products and that this message is already becoming clear that in refining their models , opening up the interiors is a common thread ....no ??:yup:
 

·
Registered
Joined
·
3,758 Posts
Doubt there is much dross shopping between the two. Cruze starts at a lower price point and is equipped differently. I don't have any issue with it, as of now.
 

·
Registered
Joined
·
5,941 Posts
A fully dressed Cruze is in about the same price point as the Verano . So why have two divisions competing for the same customer ? Verano appears to lack about three inches of interior room lengthwise and a couple of inches in width . This popular upper scale division is gaining a lot of public appreciation for its designs and deserves to utilize its platforms to expand its marketability . This same philosophy goes for the Regal . Perhaps a change in the rear suspension components could add a couple of inches to interior room and a wheelbase 1 to 2 inches longer would suffice ?? I'm sure Buick charts its customers response to their products and that this message is already becoming clear that in refining their models , opening up the interiors is a common thread ....no ??:yup:



It's called: Economies of scale.
 

·
Registered
Joined
·
3,449 Posts
It's called: Economies of scale.
+1
Buick Verano in North America is a variant of Opel Astra J Sedan (EMEA markets) and Buick Excelle GT (China market), making it amenable to keeping the long-run marginal cost of additional production at or below the long-run average cost of previously produced units.
 

·
Registered
Joined
·
7,902 Posts
The point "should" be that Chevrolet and Buick aren't chasing the same customers - they're both taking the Opel Delta platform and building different models to appeal to the different customers - they have to do that successfully with minimal competition otherwise there's no point having the two brands.

In Europe VW Group has several platforms used by Seat, Skoda, VW and Audi with a budget brand soon to follow - with other platforms used by VW, Audi, Bentley and Porsche.

Within GM in the USA, there should be maximised platform sharing across ALL the brands - and not just a rebadge
 

·
Registered
Joined
·
1,827 Posts
It's not like it's brand engineering. The two have completely different sheetmetal, interior, engines and buyers. They use it for both because it's a great platform and works well. Not every car is going to be completely different in every way from every other car. That would be a recipe for disaster.
 

·
Super Moderator
Joined
·
21,421 Posts
It's for the same reasons why Tahoe, Yukon, and Escalade are all on one platform.

Like stated above, it's mostly for economies of scale. You can kill two birds with one stone going that way. And I'd wager that the typical Cruze buyer is very different than the typical Verano buyer, so I don't think that the two are cross-shopped very often, either.
 

·
Registered
Joined
·
13,578 Posts
As a Verano owner, who test drove both cars back to back; there is a difference in driving dynamics. I own a Verano turbo and there were a couple of things that sold me to it.
1) Comfort. The level of comfort found in Verano is not found in Cruze. Not saying Cruze is an uncomfortable car, but it’s not as comfortable as a Verano.
2) Interior layout. I understand that this can be a personal thing, but the materials are considerably nicer, both visually and haptically.
3) The looks. Again, understandably, that’s subjective.
4) This was huge, Verano's driving dynamic are different. Verano has a better one center feel, better grip (partly to thicker tires), and the ride is notably quieter.
These are some of the things... I’m sure other people will find other stuff.
Buick is upscale, versus Chevrolet is basic. Subjectively better style, just a nice package, especially for those who don't need or want a lot of power and don't need Suburban room
 

·
Registered
Joined
·
474 Posts
As a Verano owner, who test drove both cars back to back; there is a difference in driving dynamics. I own a Verano turbo and there were a couple of things that sold me to it.
1) Comfort. The level of comfort found in Verano is not found in Cruze. Not saying Cruze is an uncomfortable car, but it’s not as comfortable as a Verano.
2) Interior layout. I understand that this can be a personal thing, but the materials are considerably nicer, both visually and haptically.
3) The looks. Again, understandably, that’s subjective.
4) This was huge, Verano's driving dynamic are different. Verano has a better on-center feel, better grip (partly to thicker tires), and the ride is notably quieter.

These are some of the things... I’m sure other people will find other stuff.
 

·
Registered
Joined
·
1,248 Posts
The OP should go look for the threads when the Verano was introduced. GM made an intensive effort to block exterior noise from the Verano to make it "Buick-like".

I did mull over a base Verano against a Cruze Diesel last year. But I chose the diesel, since I planned to do more highway travel, and fuel was still expensive when I made the decision.
 
1 - 20 of 32 Posts
Top