Depends on how much of the profit they give away per vehicle.
Remember, we're talking about GM's profit, not the dealer's.
It's been reported the loss per vehicle on the Solstice/Sky is ten grand. Who gave the okay to go ahead on a vehicle that you lose ten grand on per unit? It would be cheaper to pay customers not to buy it.
I would say GM normally is profitable on full size SUV's and trucks. Corvettes are probably somewhat profitable, and Cadillac cars.
Remember, we're talking about GM's profit, not the dealer's.
It's been reported the loss per vehicle on the Solstice/Sky is ten grand. Who gave the okay to go ahead on a vehicle that you lose ten grand on per unit? It would be cheaper to pay customers not to buy it.
I would say GM normally is profitable on full size SUV's and trucks. Corvettes are probably somewhat profitable, and Cadillac cars.