How would one "merge it with Saturn"? Just keep on going, give it some serious vehicles and make it a global brand.
In 1986, General Motors took full control of Lotus and created Lotus Cars USA in 1987. That relationship lasted until 1993, when GM sold Lotus to Bugatti. Bugatti's ownership was even shorter; Lotus was sold to a Malaysian firm in 1996. The same year, Lotus began producing the flyweight Elise.Turn it into a Brand which makes Super cars?? Like Ferrari ?? or Lotus?? I mean its a nice dream isnt it?
Saab is at least breaking even now. It is much easier to turn a profit on a brand like Saab than mass-market manufacturing. Imagine only selling optioned-out Auras, at a few $Ks more. The only thing is that GM have been doing it wrong for so long. And that's the proof of GM's deep ineptness to do ANYTHING right.They've always been somthing of a niche brand of limited appeal, and it is nearly impossible to turn a profit being a niche brand at the current Saab price point.
That's actually a good idea.gm should only make one car until it can get that car to be #1 then have a 2nd car and so on.
Hey Caleb, you should check out the G8 GXP thread, where they are whining about no nav available....:lmao:gm should only make one car until it can get that car to be #1 then have a 2nd car and so on. back to basics. they should have a stripper car with no radio, no power anything, just a real basic car, no extras....
Wasn't this tried with Buick/Opel back in the 70's? Actually, that may not be a bad idea, bring back the Buick/Opel sales channel. Times have changed, this may be one way to bring all those domestic-hating yuppies back into a Buick showroom.The Saturn experiment is over, it failed. I sold Saturn vehicles, and I was a New Car Salesmanager at a Saturn store. The idea was great, but things change. Saturn has never offered a superior vehicle in my opinion, they are no longer unique, and who wants to pay full price on a new car? The European Opel here on our side of the pond is an outstanding idea, give it to Pontiac, intact, with its firm ride, quality sporty Euro heritage, and styling.