I think I've realized what I want to do with my life. I want to work for General Motors. But more specifically, I want to turn Pontiac into the brand that it should be. It should be rebellious, stylish, fun to drive, a bit immature for those Buick buyers. And for the brand that should have it all, so much is wrong.
Firstly, there should be a consistent design language throughout the brand. Buick has its portholes and waterfall grille, Saturn has similar headlights, Chevy is pushing its new face throughout the lineup. And yet, Pontiac has the Solstice and G8, both beautiful, but both on completely different ends of the spectrum. When it comes time for a redesign, the Solstice should be less cute, and more aggressive. Pontiac should use a similar headlight/taillight design for each vehicle. The rims for each Pontiac should be available through a Pontiac parts bin. Even the exhaust tips should match. Is there shame in having a 4 cylinder with the same exhaust tip as a honkin' V8, I don't believe so.
Secondly, this is not to be a fleet brand. Thats what Chevy, Chrysler and Dodge are for, sorry Chevy, Chrysler and Dodge fans, just kidding. And in not being a fleet brand, things that should not be allowed on a Pontiac include:
Antennas that aren't integrated into the windows
Crappy single exhaust, mainly referring to the exhaust tip, not the single exhaust.
Gaudy G6 GXP spoilers
Tacky graphics (like the ones on the Tahoe/Yukon Hybrid)
Third, the interiors need to be absolutely excellent. Fit and finish is a big seller in todays market, and a little bit of extra money spent goes a long way. Therefore, plastics can be used in moderation, but the cheapest plastics don't belong in any Pontiac.
Fourth, the fit and finish of the exterior also need to be excellent. Gaps should be kept to a minimum and this includes the tire to body gap. Rims should be of high quality, and shouldn't suffer from problems such as peeling, rusting or any of that.
Fifth, great fuel efficiency is a must. The use of turbos should be second nature to GM, as Saab has many years of experience. Only 1-2 V8 engines should be offered. And Pontiac should offer both a 5/6 speed manual and a 6 speed auto across the lineup.
Last, Pontiac isn't just performance, its value, its style, its in your face, its fun, its not your father's Pontiac, lol.
And the lineup:
Ditch the Vibe, Torrent, G6, G5.
- The new Grand Am-based on either Delta II, or Alpha (SWB) just as a sedan.
- The Solstice, built on Alpha (SWB) Basically the Grand Am in coupe/convertible
- The new Grand Prix-based on Alpha (LWB)
- The Firebird/Trans Am Alpha (LWB) basically a Grand Prix coupe and convertible
- The Bonneville-based on Zeta
- The GTO-on Zeta as coupe/convertible to Bonneville.
This is essentially 3 models with 6 names to ensure Pontiac a long lasting future.
And I just read this excellent quote about the names of Pontiac "The classics are never really killed completely, but just go on hiatus until the right car worthy of that name comes along. Then, they may very likely ride again."