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Scion's Smart Strategy (From AutoWeek)
Well, I don't know about you, but I think by replacing models instead of redesigning them might just be a good idea. It gives buyers the ability to buy new products and like them. Scion will replace them (xB to what???). Here at GMI, you might be criticizing Scion, but their approach is 2x (if not 4x) better than Saturn's approach (by creating minivans, for the young adults???)
Scion has a great approach to get buyers. xB buyers will look at the replacement, and go WOW, and buy that, and keep it for the next few years, and continue to go with other replacements, again, and again. By the way, 2006/7 would be a great year for a Scion replacement.
Way to go, Scion
Well, I don't know about you, but I think by replacing models instead of redesigning them might just be a good idea. It gives buyers the ability to buy new products and like them. Scion will replace them (xB to what???). Here at GMI, you might be criticizing Scion, but their approach is 2x (if not 4x) better than Saturn's approach (by creating minivans, for the young adults???)
Scion has a great approach to get buyers. xB buyers will look at the replacement, and go WOW, and buy that, and keep it for the next few years, and continue to go with other replacements, again, and again. By the way, 2006/7 would be a great year for a Scion replacement.
Way to go, Scion