So, its not on the radar, but somehow diesels slightly edge out hybrids in actual installation rates:American consumers are, by a wide margin, more interested in hybrid-electric powertrains than clean diesel engines, according to a J.D. Power and Associates survey on emerging technologies.
Of 20 safety, comfort, infotainment and powertrain technologies reviewed in the annual study released today, clean diesel engines finished dead last in terms of consumer interest. Just 6% of respondents were “definitely interested,” despite the fuel savings and performance benefits delivered by the technology.
Article goes on to point out that this is the first year hybrids even appeared in the top 20. Considering the hype hybrids have been getting for several years now, compared with basically no advertising & sporadic availability of a few models of diesels in the US for , I'd say its a pretty good showing for diesels.Ward’s engine installation data belies the disparity between hybrids and diesels. For model-year ’07, hybrids accounted for 2.3% of U.S. light-vehicle powertrains, compared with 2.4% penetration for diesels.
Rest of article: http://wardsauto.com/ar/clean_diesel_languishing/