Video| GMC to Go More Upscale-Challenge Land Rover
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3,908 Posts
GMC certainly does have what Opel (a below par mass producer) does not offer in Europe as a Land Rover/Range Rover alternative, even a Canyon would do well in Europe Ranger sales were up 150% and Toyota Hilux sales were up 200% it's a fastest growing sector in the EU with above 100% rises, GM does not sell a pick-up in Europe, could they be sold through the massive network of Opel/Vauxhall dealers.
GMC sure could offer more premium products which are all have very high profit yields, something Opel lacks big time and is short on supply in Europe without clashing at all with anything in the Opel line-up.
It would be kinda nice to see GM Europe send a nice big healthy tidy profit home to the US every year.
GMC sure could offer more premium products which are all have very high profit yields, something Opel lacks big time and is short on supply in Europe without clashing at all with anything in the Opel line-up.
It would be kinda nice to see GM Europe send a nice big healthy tidy profit home to the US every year.
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9,570 Posts
my "take away" from that interview is forget about a GNX as an exclusive product
and going forward Buick is sticking with the "middle"
I think the MID sized CUV is in the works but he would LET nothing out about it BUT expanding into every NICHE is NOT happening so I assume Cascada is OUT
and going forward Buick is sticking with the "middle"
I think the MID sized CUV is in the works but he would LET nothing out about it BUT expanding into every NICHE is NOT happening so I assume Cascada is OUT
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1,048 Posts
I really like this guy. True professional. I don't agree however on lack of pick-up market in Europe. Both Hilux and Ranger do well here. Such a well executed product as Canyon, with proper transmissions/engines would sell.
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5,300 Posts
Its a huge step that a person at GM sees GMC Denali potential and GMC in general as an alternative to Land Rover and Jeep in general. The problem is if GM corporate will fund his dreams.
As for Buick, its married to Opel and China, unless someone can grow the brand significantly in North America, this market is going to be secondary to Europe and Chinese needs.
As for Buick, its married to Opel and China, unless someone can grow the brand significantly in North America, this market is going to be secondary to Europe and Chinese needs.
Exactly, agree 100%
Funding GMC should be Priority #1 at GM since it will deliver more profitable revenue faster than any other GM brand, and can do it for a fraction of the cost than any other GM brand.
As he stated a few times GMC is a Diamond within GM; a very LARGE DIAMOND that can easily triple it's global volume with a few key vehicles. GMC models can be sold in Europe with Opel/Vauxhall and with Buick in China and all that volume is high ATP/margin.
That extra revenue can easily increase GM's global net profit and top line revenue growth by well over 100% in less than 3 years.
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21,421 Posts
I'm still waiting for a new Envoy, GMC.
It is amazing the lack of focus GM puts on GMC, for a brand that has done nothing but grow retail sales since GM came out of BK and the cash it has put into GM's coffers it should be GM's primary focus for growth. The premium Crossover/SUV market is the hottest in the industry and as was mentioned in the video, Premium and Luxury buyers do not buy Mainstream brands and GMC can offer something Buick cannot.
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7,418 Posts
Will be interesting to see what is offered by these brands in the 2019 timeframe when we replace our Saturn Outlook with something that has only two rows.
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7,902 Posts
The Isuzu D-Max, which is badged as Chevrolet Colorado for the US, is already on sale in Europe by Isuzu and doing well - Isuzu would be well advised not to licence the D-Max for GM sales in Europe.
None of GM's own pick-ups are suitable for Europe.
I can see GMC getting a version of the upcoming Cadillac Omega based CUV?
Related:
GMC Boss Vows To Change the Face of the Brand
Edmunds
By Rick Kranz, Correspondent
11/07/2014
SAN DIEGO — GMC is taking the first steps to strengthen the brand as part of an effort to boost sales, a strategy that could lead to the addition of a Jeep Wrangler-inspired SUV and a luxury SUV flagship positioned above the GMC Yukon Denali SUV.
"We are looking at everything," Aldred said. "What segments will grow? What segments will not? We are evaluating all possibilities that could really turbocharge the brand and the growth."
He added: "You could consider a real flagship over Yukon."
A subcompact crossover that is about the size of the Buick Encore is another possibility, as well as an "active all-road, Wrangler-esque type of vehicle," Aldred said. "There are definitely more big segments we could play in if we want to."
*Full Article at Link
GMC Boss Vows To Change the Face of the Brand
Edmunds
By Rick Kranz, Correspondent
11/07/2014
SAN DIEGO — GMC is taking the first steps to strengthen the brand as part of an effort to boost sales, a strategy that could lead to the addition of a Jeep Wrangler-inspired SUV and a luxury SUV flagship positioned above the GMC Yukon Denali SUV.
"We are looking at everything," Aldred said. "What segments will grow? What segments will not? We are evaluating all possibilities that could really turbocharge the brand and the growth."
He added: "You could consider a real flagship over Yukon."
A subcompact crossover that is about the size of the Buick Encore is another possibility, as well as an "active all-road, Wrangler-esque type of vehicle," Aldred said. "There are definitely more big segments we could play in if we want to."
*Full Article at Link
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7,902 Posts
GM is full of "maybe tomorrow".
Other manufacturers are busy creating new niche sectors or matching the competitors within a model year - GM just talks about it.
Other manufacturers are busy creating new niche sectors or matching the competitors within a model year - GM just talks about it.
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4,508 Posts
^^^^^^Yes please
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