Before the 'SC2' nomenclature, it was simply known as the 'Saturn Coupe....'
91 s-10baja
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Saturn was a good idea, but it about 5-8 years too late to make a difference. GM was stuck in the 1980s mentality that imports were limited to small inexpensive cars.
However, by the time they finally designed the car, built the plant, opened the dealers, etc., Toyota especially had already moved on to attacking GM's core markets. The Camry was about to eat GM's lunch in the midsize market, and Lexus had surpassed Cadillac in many ways. GM didn't know what hit them.
I agree with the other posters that GM should have realized they had a losing bet and launched the car as the Chevy Saturn or Oldsmobile Saturn instead.
However, by the time they finally designed the car, built the plant, opened the dealers, etc., Toyota especially had already moved on to attacking GM's core markets. The Camry was about to eat GM's lunch in the midsize market, and Lexus had surpassed Cadillac in many ways. GM didn't know what hit them.
I agree with the other posters that GM should have realized they had a losing bet and launched the car as the Chevy Saturn or Oldsmobile Saturn instead.
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