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I actually like the badge, and I agree it has a more contemporary look than the previous one.

More importantly, though, and based on what the article says, let's hope that the first car to wear the new badge-the Insignia-receives more than enough attention to address Vauxhall's more significant problem: poor brand image in its primary market.

The following from the article says it all:

...because despite having arguably the coolest badge in the business, Vauxhall doesn't retain the best brand image in the UK market.
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