GM Inside News Forum banner
1 - 20 of 72 Posts

·
Registered
Joined
·
4,391 Posts
Discussion Starter · #1 ·
www.autoblog.com

Vauxhall unveils new Griffin badge

Posted Apr 8th 2008 5:01PM by Noah Joseph
Filed under: Marketing/Advertising, Vauxhall, UK

Click above to view the Vauxhall badge in hi-res

Who wouldn't want to drive a car with a griffin on the grille? Well, apparently British motorists, because despite having arguably the coolest badge in the business, Vauxhall doesn't retain the best brand image in the UK market. General Motors' British subsidiary is trying its darnedest to update its profile, however, and to that end has launched a refreshed version of its stoic badge.

Vauxhall unveiled the new logo today, describing it as "more dynamic and contemporary" than its predecessor, but to our eyes looks unfortunately less griffin-y. The new badge is expected to make its first appearance on the new Insignia scheduled to be unveiled at the London show in July, around the same time that it will be hoisted above Griffin House, Vauxhall's corporate headquarters in Bedfordshire. Follow the jump for the full press release, and click on the two thumbnails below to view the new logo in high-resolution and an evolutionary timeline of the Vauxhall badge dating back to the 1920s.

Gallery: new Vauxhall logo



[Source: just-auto.com – subs. req'd]

PRESS RELEASE:
VAUXHALL'S GRIFFIN FLIES TO NEW HORIZON

Long established as the face of the marque, Vauxhall's Griffin will be given a new look for 2008. The new incarnation follows the rapid progress Vauxhall has made in vehicle design and overall brand perception in recent years, underpinned by the success of both Astra and Corsa models.

Displaying a more dynamic and contemporary look, the new Griffin will make its first appearance on the new Insignia, which will debut at the British International Motor Show in July. It will then appear progressively on every all-new Vauxhall launched in the future.

Bill Parfitt, Vauxhall's Managing Director, said that the new-look Griffin represented far more than just a badge re-design: "While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall's fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia.

"This recent evolution of the brand has resulted in Vauxhall's incredible sales success over the last three years. Its retail share in the UK has increased significantly, while the manufacturing plants in Luton and Ellesmere Port produced in excess of 220,000 vehicles, with 59 per cent going for export, and the remainder making an important contribution to domestic sales."
First public airing of the new Griffin will be later this summer, on Vauxhall's Griffin House HQ in Luton. Retailers' corporate identity will begin the change of the new Griffin in August 2008.
 

·
Registered
Joined
·
4,391 Posts
Discussion Starter · #2 ·
looks good
 

·
Registered
Joined
·
5,424 Posts
Nifty :yup:
 

·
Registered
Joined
·
975 Posts
Does GM have a problem with color in their badges. It looks cool and all, but would look awesome with the red background:yup:
 

·
Registered
Joined
·
306 Posts
I don't like it, it looks too chunky. I prefer their old badge but they could do with a bit more 'strength' feel to it.

As biased as it may be, I really like the Holden badge:


The ol' lion with the globe in it's paws kicks arse.
 

·
Registered
Joined
·
1,700 Posts
Looks nice...

Color in badges doesn't work a) style these days, b) conflicts with many of paint colors, especially the new ones.

Maybe we should have a poll as to the best GM badge out there...One for North America and one that includes all of the subsidiaries. Any thougths?
 

·
Registered
Joined
·
241 Posts
Looks nice...

Color in badges doesn't work a) style these days, b) conflicts with many of paint colors, especially the new ones.

Maybe we should have a poll as to the best GM badge out there...One for North America and one that includes all of the subsidiaries. Any thougths?
I like the winged Chysler babge a lot. For GM, I like the Pontiac arrowhead, especially when it's all silver.
 

·
Registered
Joined
·
1,700 Posts
Pontiac is one badge that hasn't aged...Very contemporary even though it is older than most. All silver is pretty nice too.

Cadillac is a very traditional, but good-looking badge in current form.
 

·
Registered
Joined
·
461 Posts
Looks nice...

Color in badges doesn't work a) style these days, b) conflicts with many of paint colors, especially the new ones.

Maybe we should have a poll as to the best GM badge out there...One for North America and one that includes all of the subsidiaries. Any thougths?
I was looking at a Saab a while ago and the car had a blue paint job. The problem was the blues did not match, it looked like it was slapped on without a care.

I like the Saturn red, but I do not feel like it looks good on any blues or green. It looks fine on whites, grays and blacks.

I just hope they do not put blue bow ties back on Chevy cars.
 

·
Registered
Joined
·
1,700 Posts
The General, is your Tempo still alive? Haven't seen one around here lately. My family had a Topaz, the over-priced copycat cousin of the Tempo...That think made all kinds of noises and the heater never warmed up until we were at school. Froze my ass of way up here in the North every morning in that thing. Not to mention the fuel/ exhaust smell in the cabin on cold days...Must of lost a few brain cells from it... ;)
 
1 - 20 of 72 Posts
Top