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Slow-selling Ford EcoSport to get updates
EcoSport baby SUV is set to be updated with better interior fittings, modified suspension and the option to remove its spare wheel from May

by Darren Moss
22 January 2015

Ford looks set to introduce a number of changes to its slow-selling EcoSport compact SUV.

Recent spy pictures have shown updated Ford EcoSport prototypes testing without the car's tailgate-mounted spare wheel. Industry journal Automotive News Europe reports that as well as these obvious exterior changes, Ford will offer new interior plastics and a redesigned suspension set-up from May this year, although this hasn't yet been confirmed by the company.

The spare wheel will remain as a no-cost option, and the EcoSport's controversial side-hinged tailgate remains.

CONTINUE AT AUTOCAR.CO.UK

Image courtesy of, and credited to, Autocar.co.uk
 

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Glad to see they're investing in the product. AutoCar only gave it three stars; they didn't like the interior materials or the "thrashy" ride it had.

Still you have to wonder if there is a lesson here about taking a product made for one corner of the world (like Brazil, India, or South Africa) and trying to sell it in more "mature" markets like Europe where their tastes are, um, more refined?

There are plenty of products that FCA, GM, and Suzuki sell in those markets that some domestic auto enthusiasts have been asking for. Fiat's production of the Strada and Chevy's sale of the Montana in Brazil being two examples. Another is the Suzuki Jimny, a terrific (but aging) off-road compact SUV. We all would want to have them sold here. But federalizing obstacles aside, would such products be "welcomed" by American journalists who are nearly as bad as the Brits in picking apart "unsophisticated" offerings like these?

I'm all about choice and giving consumers the widest selection of products to choose from. Still, maybe it's better to dream than have the reality available to us...

Just my two cents.
 

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Ford needed to invest more on the Ecosport, it's a vehicle more suited for emerging markets. It's to cheap to appeal to Europe or the US, I'm hoping for a more civilized second gen.
 

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The EcoSport takes an entirely different approach than does the B segment car it shares corporate space with, the Fiesta. I often wonder if emerging market/high value vehicles like the EcoSport and even the new Ka wouldn't be better served by a third brand moniker slotting below Ford. Done correctly, such a brand could appropriately market these models outside of the Ford showroom since, realistically, they don't really fit in there. Short of that, a sub-brand might be workable as well.
 

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It's ugly and cheap inside. As 80% current Ford products.
 

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That is a fundamental problem of One Ford; differing markets have different preferences in the composition of their vehicles. Mulally was never in the automotive industry prior to coming to Ford, so that explains many of his follies.
 

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That is a fundamental problem of One Ford; differing markets have different preferences in the composition of their vehicles. Mulally was never in the automotive industry prior to coming to Ford, so that explains many of his follies.
I'm A true believer of One Ford, the Ecosport just doesn't belong in the program, just like the F-150.
 

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It's ugly and cheap inside. As 80% current Ford products.
That's a bit far, don't you think? Ford products have interiors on pr of above tyeir respective segments. Is there room for improvement? Of course, but to say that they are cheap is bit much. Agree it is cheap on the Ecosport l, though.
 

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I think that sometimes people read things into One Ford that really aren't there. For example, the F-150 is the veritable poster-boy for One Ford. The fact that markets where half-ton, full-size pickups are sold is relatively limited is irrelevant to the concept; the fact that one well-designed offering can satisfy the needs of the Ford brand in every market in which demand for a half-ton full-size does exist is the goal and the F-150 hits that target pretty squarely. IMO EcoSport and Ka miss the One Ford concept primarily because they just don't jive with the rest of the Ford lineup, they make fine global products they just need to wear another badge. IMO the vehicle that has missed the point of the One Ford concept by the biggest margin thus far is probably the T6 Ranger; it's almost as if that truck was designed specifically not to work in the U.S. market.
 

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That is a fundamental problem of One Ford; differing markets have different preferences in the composition of their vehicles. Mulally was never in the automotive industry prior to coming to Ford, so that explains many of his follies.
not to cut Mr.M any** slack, imho the corporation's direction was going thru a major 'vector-change' and in getting it to turn quick enough (not easy) it may have understandably over-steered a bit

** my j'accuse moment has to do with his (apparently) not understanding the value of "Brands" (ie each = an opportunity ...
plus they do Not belong to the corp. but to their fans!!)
wonder if anyone ever tried explaining that One Brand is like having One kind of airplane for One set of criteria/capacity/distance?

also, re: Ka, EcoSport, (& B-Max??), and Ranger ( ...& Escort?)
if the attack & subdivision of America's middle class is carried thru,
a third-world Brand will be sorely be need in the U.S. ... if we don't want ALL those potential profits going to China..."un-filtered"
 

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That's a bit far, don't you think? Ford products have interiors on pr of above tyeir respective segments. Is there room for improvement? Of course, but to say that they are cheap is bit much. Agree it is cheap on the Ecosport l, though.

Explorer's interior is very cheap and has a low build quality. Mondeo is better, but still mediocre. Focus and Kuga are too tight (and ugly interior as well). New Edge is much nicer.

However, I like the commercial vehicles Ford.
 

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Explorer's interior is very cheap and has a low build quality. Mondeo is better, but still mediocre. Focus and Kuga are too tight (and ugly interior as well). New Edge is much nicer.

However, I like the commercial vehicles Ford.
Too tight?
 

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Too tight?
When you look at the front foot well legroom its more tight than Fiesta so the driver will feel cramped up tight in the front, its not a drivers cars the Ecosport driving dynamics is piss poor compared to a Fiesta that is superb.

Front legroom is tight feeling for the driver, you paying more you should expect more legroom from Ford for the driver...
Fiesta 107cm
Ecosport 104cm
Kuga 102cm

Ford Ecosport 1.5 TDI diesel £15,611
90 BHP
Top Speed : 99 MPH
0-60 : 14 Sec
In town 57 MPG
Average 61.4 MPG
Out of town 64.2 MPG
Handling & Drive : Piss poor

Ford Fiesta Econetic diesel £13,142
94 BHP
Top Speed : 111 MPH
0-60 : 12.9 Sec
In town : 74.3 MPG
Average : 85.6 MPG
Out of town : 91.1 MPG
Handling & drive : Tops

Massive tailgate hinged on one side will require 7ft of space to open it sideways would be a nightmare if backed into a parking space in a multi-storey car park, RHD markets like UK & Australia get shafted by Ford as the door is hinged on the wrong side (All markets get a tailgate hinged on the LH side only).


Not hard to see why nobody wants a horrible Ecosport in the UK, and Fiesta is in a higher demand. You can buy a bigger more roomy Dacia Duster for half the price.
 

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Ford EcoSport has the same problem like Opel with the Antara.
U cant sell cheap engineered cars from Brazil/Korea in Europe in the same price segment as the competitors......
 

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Ford EcoSport has the same problem like Opel with the Antara.
U cant sell cheap engineered cars from Brazil/Korea in Europe in the same price segment as the competitors......
You can if they're designed / built to European standards, or higher. Antara never had a chance against Santa Fe / Sorento.

Hyundai/Kia are doing nicely, just introducing Genesis in Europe having lost their budget build/price image long ago.
 
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