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UK: Buyers returning to Daewoo
13 Feb 2004
Source: just-auto.com editorial team

UK car buyers are returning to Daewoo, the troubled South Korean car maker bought by Americas General Motors almost two years ago.

Sales are already up 30% and the plan is to sell more than 18,000 vehicles this year, up from 13,000 in 2003.

Marketing chief Rob Smettem said: "When our the new company was formed in October 2002 and started selling Daewoo cars in the UK again we knew we had a big job to re-build the brand."

He added that customers had been very loyal and stuck with the despite a legacy of shuttered dealers, the result of Daewoo going bankrupt. "Now we have 80 dealers, half of them Vauxhall (GM's UK arm), and we will have over a hundred by the end of this year."

More new product is one the way. Daewoo has just launched Lacetti five-door 1.4 and 1.6 litre hatchbacks this week. This model joins the new Nubira saloon launched last September and goes on sale in May.

Smettem expects 50% of Daewoos growth in sales this year, around 3,000 units, to be accounted for by the new Lacetti models with the 1.6 model taking 75% of that total.

Full Article Here

 

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Hey, they're GM and I'm glad they're selling!
 

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Well, I guess that mean's we'll be keeping the GM Daewoo badge in Australia then!! Sales haven't been going so well here and there was some talk of Holden getting rid of the GM Daewoo badge and replace it with the Chevrolet badge. The same was happening in the UK, but now this has happened.

Shame, as I was looking forward to seeing the Chevrolet badge over here!!
 

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O think eventualy Daewoo will disapear in Europe and probably most other markets. I think this would be good beocouse they can grow the weak Chevy brand in Europe.
 

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Originally posted by Astra_Boy@Feb 14 2004, 10:58 AM
There was some talk of Holden getting rid of the GM Daewoo badge and replace it with the Chevrolet badge.
As long as the Daewoos don't get re-badged as Chevys that would be good, considering there are too many re-badged Chevys in Canada as it is.
 
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