[coolcaddy]

Excellent find, SS! This is a must-read. Note especially the charts that compare
perceived quality to actual quality.

The conclusion drawn by the article bodes well for GM and other domestics:

While the under-appreciated brands have the opportunity to gain market share as perceptions improve, the over-appreciated brands face a potential minefield, Girsky says.

"Their market share and profitability could be at risk if consumers come to recognize the differentials."

...go consumers! :woot2: