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· Premium Member
1,530 Posts
Excellent find, SS! This is a must-read. Note especially the charts that compare
perceived quality to actual quality.

The conclusion drawn by the article bodes well for GM and other domestics:

While the under-appreciated brands have the opportunity to gain market share as perceptions improve, the over-appreciated brands face a potential minefield, Girsky says.

"Their market share and profitability could be at risk if consumers come to recognize the differentials."
...go consumers! :woot2:
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