mr smith who wrote the article drives an s-10 and is not a "car guy" as would be required of automotive journalists. he has no idea what the FULLSIZE market is about in texas. i do, i've lived it and breathed it since i was 5 years old when i first got to steer a ford f series in the driveway. the texas fullsize truck owner is unlike that of the east coast that he mentions. they could give a fk about DOHC in fact thats probably a negative thing being that its probably more expensive to fix. they want their trucks ruggid, american and able to roll over civics. in texas the fullsize truck had mutiple uses, work, family, play.. and ford/dodge/chevy/gmc trucks hold a place of honor here in texas that cant be taken away easily with pretty chrome and and carlike interior that sissy boys use for antiquing and to get attention at starbucks.Originally posted by Ming@Apr 19 2004, 01:46 PM
Trucks, Texas, and Toyota
Monday April 19, 1:30 pm ET
By Rich Smith
According to yesterday's Washington Post, the domestic/import truck battle, which is already fast being lost to Japan by GM, Ford and DaimlerChrysler's Dodge on the East Coast, is now heating up down in the heart of American truck country. In Texas, where barely 3.5% of registered trucks are foreign brands, that percentage is predicted to rise by half in 2004. Toyota's market share is only going to increase when it completes construction of its new San Antonio factory in 2006, where it plans to produce 150,000 Tundra pickups annually.
Texans already buy about 15% of all full-size pickups in the U.S. Given a choice between buying a Chevy truck from Detroit and a Toyota truck from San Antonio, Texan buyers are going to be hard-pressed to decide where their loyalties lie.