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DETROIT — Toyota Motor Co.p. is bringing its experiment to court young buyers to the Midwest just ahead of the launch of the third Scion brand vehicle — the sleek tC coupe priced under $17,000.

More conventionally styled than Scion’s boxy xB, the tC coming out later this month aspires to match young buyers’ fussy demands with their modest starting salaries.

Scion’s research shows that when Gen-X and Y consumers describe their dream cars, they envision expensive European coupes even more than their parents.

Featuring refined touches such as a standard glass roof and cell-phone holder, the tC was also engineered to handle more tautly — like European cars rather than Toyota’s small models.

“When we say luxury expectations at a subcompact price, we mean it,” Scion Vice President Jim Farley said. “We’re convinced there’s nothing in this category of vehicles that can touch this kind of value.”

Launched in California a year ago, Scion — a brand sold only in the United States — has gradually expanded to other regions. Sales in the Midwest and Pacific Northwest begin this week.

Toyota’s 10 Metro Detroit dealers have all signed up to sell Scion vehicles, agreeing to the brand’s trademark “no-haggle” pricing policy.

“We’ve sold every one that we have been allocated so far,” said Josh Lohman, Scion sales manager at La Fontaine Toyota in Dearborn.

“We’ve had a couple of guys who were 50-55 years old, but the majority of customers are younger buyers in their mid-20s who hadn’t been in a Toyota showroom before.”

Toyota created Scion to target the next generation of car shoppers and rejuvenate its customer base. The average age of Toyota buyers is 48, roughly the same age as General Motors Corp., Ford Motor Co. and DaimlerChrysler AG Chrysler Group customers.

Scion started out with two vehicles, the $13,000 xA hatchback and the popular $14,000 xB, which accounted for two-thirds of the brand’s 11,000 sales in 2003.

With the tC, Toyota expects Scion sales to rise to 100,000 next year from an estimated 75,000 in 2004.

Full Story HERE
 

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The interior looks, nice the outside is ok, nothing special. It has a good price. I would rather have a Cobalt SS though.

I havent heard any sort of power ratings for that Scion, but my bet is it would be anywhere near 140hp or 170.
 

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Looks like an RSX with a slightly longer trunk. If it brings the same crappy engine as the rest of the brand only the truly moronic would want to buy that trash...
 

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The Scion TC has an awesome interior and a bland but decent exterior. The engine is a
2.4 liter 4 cylinder with 160HP and 163 Ibs-ft of torque. The fact that it is pretty much loaded for $17,000 should give notice to Chevy not to overprice its Cobalt. I like the Exterior of the Cobalt Coupe better, but I think the Scion TC's interior is better looking than the Cobalt.
 

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Originally posted by powervette@Jun 4 2004, 07:17 PM
How can Americans buy this **** ?!? In Europe nobody would buy it !

Korean Revolution :plasma:
Have you seen the TC? It is not bad.
 
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They are targeting this for youth, but I think women in their 30's, 40's, and 50's will be primarily buying these, primarily for the economy, and also the interior layout. I see it more as just another Kia or Hyundia replacement

Yea, I think the Cobalt and G6 may snag some of these buyers.

GM with a good small car will be ample competition.

:mf_boff:
 

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Originally posted by powervette@Jun 4 2004, 07:17 PM
How can Americans buy this **** ?!? In Europe nobody would buy it !

Korean Revolution :plasma:
Actually, the car is Japanese, not Korean.

There are a bunch of interesting TRD parts available for the car including a supercharger, exhaust, short shift kit, and a sway bar.
 

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Originally posted by benjamin+Jun 5 2004, 12:55 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (benjamin @ Jun 5 2004, 12:55 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-powervette@Jun 4 2004, 07:17 PM
How can Americans buy this **** ?!? In Europe nobody would buy it !

Korean Revolution :plasma:
Actually, the car is Japanese, not Korean.

There are a bunch of interesting TRD parts available for the car including a supercharger, exhaust, short shift kit, and a sway bar. [/b][/quote]
You can buy those kind of parts for any car, how does that make the tC any more special? I don't think people buy Imports any more because they have more parts available than domestics.
 

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Originally posted by Dumb_Ass_2003@Jun 6 2004, 05:05 AM
You can buy those kind of parts for any car, how does that make the tC any more special? I don't think people buy Imports any more because they have more parts available than domestics.
I've seen members of this board mocking Honda on any number of occasions for NOT going after the tuner market more aggressively. The tC seems like a very serious competitor to the Civic Si and the RSX, and it is worth noting that the manufacturer is so serious about grabbing that market segment that they're willing to sell serious performance parts. I get the sense that there are people out there who would modify their car with this kind of serious engine component if they had more confidence in the manufacturer. Who better to design and build it than the same people who build the car?
 

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Sadly, this is probably the best looking car in the Scion lineup. While not bad, the exterior is boring but the interior looks pretty good. Plus, the optional TRD supercharger boosts HP to 200 - not bad for a hatchback. Let's hope Chevy doesn't overprice the Cobalt!
 
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