Enough.
It's time to end Taco Tuesdays.
Go Colorado, Go Canyon , Go Ranger.
It's time to end Taco Tuesdays.
Go Colorado, Go Canyon , Go Ranger.
Toyota, Ford and GM Fight for Midsize Truck Dominance; Base Ranger Gets 24% $ Increase
Bloomberg News
May 24, 2023
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Photo Credit: General Motors Corporation. 2024 Chevrolet Colorado
The Tacoma, known as the Taco to its legions of loyalists, is the leader of the pack in midsize pickups, one of the fastest-growing auto markets of the past decade. With outdoorsy weekend warriors and do-it-yourselfers looking for a truck that could fit in their garage, sales of midsize pickups more than doubled from 2010 to 2020. General Motors and Ford Motor, which abandoned the market segment when sales slowed early this century, returned with new trucks to take on the Tacoma, which has dominated the medium truck market for almost two decades.
Although Car and Driver magazine predicts that the most lushly appointed versions of the new Taco could approach $50,000 (prices won’t be announced until later this year), Toyota insists it isn’t backing away from budget buyers even as it rolls out fancier trucks. The current Tacoma starts at $28,030, and the company says affordability is critical to its success. In fact, Toyota will continue to offer the Taco with an old-school stick shift. The Tacoma controls 42% of the midsize truck market and outsells Ford’s offering 4 to 1. That’s a role reversal from the full-size pickup market, where Ford’s F-Series has ruled the road for 46 years.
Tacoma sales in the US surpassed 237,000 last year, more than twice the number of GM’s No. 2-ranked Chevrolet Colorado, according to consultant LMC Automotive. But as growth in the overall segment slows, the midsize market is developing into more of a turf war, with manufacturers vying for the sweetest highest-margin spots.
Article continues at link.
May 24, 2023
Photo Credit: General Motors Corporation. 2024 Chevrolet Colorado
The Tacoma, known as the Taco to its legions of loyalists, is the leader of the pack in midsize pickups, one of the fastest-growing auto markets of the past decade. With outdoorsy weekend warriors and do-it-yourselfers looking for a truck that could fit in their garage, sales of midsize pickups more than doubled from 2010 to 2020. General Motors and Ford Motor, which abandoned the market segment when sales slowed early this century, returned with new trucks to take on the Tacoma, which has dominated the medium truck market for almost two decades.
Although Car and Driver magazine predicts that the most lushly appointed versions of the new Taco could approach $50,000 (prices won’t be announced until later this year), Toyota insists it isn’t backing away from budget buyers even as it rolls out fancier trucks. The current Tacoma starts at $28,030, and the company says affordability is critical to its success. In fact, Toyota will continue to offer the Taco with an old-school stick shift. The Tacoma controls 42% of the midsize truck market and outsells Ford’s offering 4 to 1. That’s a role reversal from the full-size pickup market, where Ford’s F-Series has ruled the road for 46 years.
Tacoma sales in the US surpassed 237,000 last year, more than twice the number of GM’s No. 2-ranked Chevrolet Colorado, according to consultant LMC Automotive. But as growth in the overall segment slows, the midsize market is developing into more of a turf war, with manufacturers vying for the sweetest highest-margin spots.
Article continues at link.
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+1
Yup, assembly locations for Toyota Tacoma are in Mexico exclusively: TMMGT in Guanajuato, and TMMBC in Baja California.
Incidentally, Mexico is one of the few places in the world where Toyota markets both Tacoma and Hilux:
1 - 20 of 34 Posts
