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"Too Good To Waste" Holden Commodore In US Comeback

17K views 94 replies 71 participants last post by  377Z  
#1 ·
Commodore In US Comeback

Marton Pettendy & Ron Hammerton
13 July 2009
www.goauto.com.au

Holden's pivotal North American export program appears to have been resurrected by General Motors.

GM Holden today did not rule out a resumption of its Commodore export operations as mooted over the weekend by GM product guru Bob Lutz, who at 77 has reversed his decision to retire at the end of this year.

Mr Lutz is quoted by automobilemag.com as confirming a version of the Commodore-based Pontiac G8 would return to the US as the Chevrolet Caprice.

“The last time we looked at (the G8), we decided that we would continue to import it as a Chevrolet,” Mr Lutz told the US website just hours after ‘New GM’ emerged from 39 days of Chapter 11 bankruptcy on Friday (June 10).

Mr Lutz told automobilemag.com that exports of the Stateside Commodore, production of which had already ceased when GM announced it would axe the historic Pontiac brand in late April, would recommence because of export agreements with GM Holden and the fact the Commodore is already sold in the Middle East as a Chevrolet.

“It is kind of too good to waste,” he said.

GM Holden spokesman Scott Whiffen today said Holden was “not in a position to add to Bob’s comments”.

“Obviously, an awful lot is going on a GM in the US at the moment,” he said, then adding: “Bob has been a big supporter of Holden over the years – he’s a good bloke to have in our corner.”

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#2 ·
Yeeeeeeeeeeeeeeeeeeeeaaaaaaaaaaaaaaaahhhhhhhhhhhhhhhhh.
Can't stop great product. With Maximum Bob back, who knows what the next announcement will be - The Ute (or perhaps a Crewman), the Sportwagon or maybe, just maybe (please), a Coupe will be back in the pipeline
Bring it on.
 
#3 ·
This is why i like Bob, he knows what we really want :cool:
 
#6 ·
I've said this on another forum, but essentially, great news BUT also a very complicated situation. How does it fit into another brand's lineup properly? How do you handle the lower/slower supply due to the extra shipping time and cost it takes to get more of these cars from Oz (and continue to deal with things due to it like the front suspension damage that is caused in shipping, a la the GTO in the past too)? What do you name it, how do you market it, and how is it priced out and in what trims? Building it alongside the Camaro would be ideal for us, but of course would nix that relationship with and benefit to Holden in Oz.

I can't say enough about my '09 G8 GT and would love to see more of this car, but new GM has to be very, very careful how every last little detail of this is handled if it happens--and that it doesn't turn into another money loosing, "how does this fit here?", etc. situation and car. Just more complicated than it may seem initially.
 
#7 ·
Here's an idea. Smack a Chevy grill on it and leave the rest of it the same and call it a day. Because that would leave a fantastic car with a new grill and a car that would stomp the ever living snot out of its Dodge competition. It would be beautiful and unlike the Charger, it won't be ugly.

Here's another rational for GM to do it just I recommend: GM has always liked the cheap, easy and lazy solution! I mean, how else can you explain two decades of W-Body torture? There's nothing cheaper, easier or lazier than just swapping out a grill. After all, GM perfected it.
 
#10 ·
Instead of reviving an old nameplate - Lutz should retire the 'Impala' and put the badge on the G8. The Impala was the performance version of the Cparice anyhow, right? Atleast it was in the 90's with the 'Vadar' car.

That would put the Impala into a different league than the Malibu and 1 less nameplate to muck around with.
 
#13 ·
In the past few days, in this post and others regarding the G8 becoming the Caprice, I've noticed some confusion as to which Chevrolet model fit where in the "old days".

As a child of five or six, I remember bicycling all over the Air Force base we grew up on looking at cars, the newer the better. Seriously.

I recall the Biscayne as the bare-bones base model, followed by the Bel-Air, Impala, followed by the Impala SS with the bigger engine. When the Caprice was introduced (1966?), it was considered the "luxury" Chevy with it's notchback roofline. But it only came with the biggest engine available and was quite powerful.

So, you see, calling the rejuvenated G8 a Caprice is logical and fits in well with the Chevrolet lore. Let's just hope it doesn't show up with a vinyl roof. :D

I don't know about the grill issue, though. The grill on the Middle-East Lumina just doesn't look "expensive" enough for the Caprice, nor does it reflect the current front-end look of today's Chevy's. I suspect it'll be revised with a more subdued version of the Malibu grill.
 
#34 ·
The Caprice was introduced M.Y. 1965 to compete with the Ford LTD. Any V-8 engine could be ordered from the 283 up to the 396(427 in 1966). I like the idea that the Commodore will return as a Chevy and it should be called the Caprice.
 
#14 ·
The Commodore, the Impala and the Malibu. Too many sedans in the lineup. Something's got to give and it should be the current Impala. The Commodore give the people two cars that they want:

A rear drive sport sedan with some guts and the beautiful Malibu that's finally able to take its rightful place in Chevy's lineup as the bread winner.

But part of me wants to see the Impala stick around so that the Commodore could possible end up with a Chevelle badge on the truck lid.
 
#18 ·
Hrmmm...I'd be interested to see where they'd price a Caprice SS compared to a Camaro SS. BOB, if you're listening...make sure you offer this thing with a manual trans on at least the SS model!
 
#22 ·
This is still interesting. I do not see how those three are going to be on the same lot. GM has this problem with Pontiac with Bonneville and Grand Prix before. Grand Prix won out. Buick will have this issue with Lucerne, Regal and LaCrosse. Buick should get the Holden Statesman. Why not?

They are not really any large cars left in this country anyway. The few that are here do not offer bench seats anymore and they are most all front wheel drive.

Also note most drivers do not care about front drive or rear drive like the enthusiasts on car boards.

So to them they will see Malibu, Caprice and Impala.

GM does not see there is a hole in the lineup now Pontiac and Oldsmobile are gone. They are trying to plug the holes by giving Chevrolet and Buick more products. That is creating competition inside GM again on Chevrolet and Buick dealers lots.

The line between mid-sized and full-sized has become quite blurred. This new segment called upper or premium midsized has grown out of that. They were calling Oldsmobile Eight Eight and Bonneville premium midsized in the 1990's.


Impala, Malibu and Caprice are close in size and dimensions.
 
#27 ·
I think if the G8 will become a new Chevrolet, it should get a overhaul.
 
#30 ·
The Chevy pictured there is not nearly as exciting as the G8. I'd rather buy a used G8, than that boring looking car.
 
#35 ·
At Least Out Of This Sad State Of Gm The Devil (fritz) Knows He Needs Mr. Lutz To Help Pull Gm Back Together When And If Gm Comes Back To Status Plus People Start Buying Again I Think Lutz Will Whisper In The Devils Ear Its Time To Bring Pontiac Back
 
#36 · (Edited)
I hate the name "Caprice" sounds too French and too femenine. OK, if they can't name it Impala, can they at least kill the Ws already once and for all, and anything else with 4-speed transmissions?
I think they should get start moving production to Canada. Look how long the Ws stuck around. So Zeta should be here till 2100, they might as well bring production to NA at some point.
 
#45 ·
So with the likelyhood that this will eventually be built somewhere in NA, which is sensible, Holden would get a royalty for it wouldnt they?? Surely it would have to increase then the chances of maybe the Coupe60 being made to??

Could potentially make for a very nice Buick coupe, 3.6DI and 3.6DI Turbo engines :)

I dont know Buicks history to well, did they have many good coupes in there range??
 
#48 ·
This is a perfect move: kill the current FWD Impala which currently only serves to steal sales from the Malibu and position this above the 'Bu. As all the federalization is done all that is needed is a front-end clip with the Chevy "face" (don't cheap out and do another GTO!) and the new GM has another winner.