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Discussion Starter · #1 · (Edited)
Seriously, killing or re-naming brands is not going to help much of anything.

Killing off redundant models will help clarify the focus of the brand and slowly help the image.

There is no reason for two of the same crossover, SUV, truck, or car at the same dealership. Pontiac, Buick, and GMC are now one brand. They don't need one crossover each and they certainly don't each need a compact car. They need fewer, better, more attractive models.

2 or 3 hot selling Buicks is better than 5 crappy, slow selling models. Pontiac, Buick, and GMC don't need more than 3 models each unless they are moving everything they can get on their lots.

Times are tough now, so GM needs to actually think ahead and stick with the plan for more than 2 weeks at a time. It's a slow process, but it needs to happen. Cars like the Torrent and the CSVs as well as the the Enclave/Acadia really puzzle me, and shows lack of focus.

CAN WE PLEASE STOP TALKING ABOUT SELLING HUMMER, GMC, OR SAAB...AND PLEASE STOP TALKING ABOUT KILLING PONTIAC OR BUICK.

GM doesn't follow their own plans...selling Hummer wouldn't bring in any capital since it's integrated in the GM lineup....Pontiac and Buick can be successful as long as people realize that there are twice the competition in those markets, so sales will never be like they were in 1985.

Once again, times are tough now, so sales will be slower. There is no magical car that will save anyone now until America starts spending more money again....which is the problem with high gas prices. It takes us 5-7 years to adjust.




I also want to point out that everyone on GMi always has their theory on what car will sell and what won't. Everyone has high hopes for the Volt, a new Astra, a new Cruze, or whatever.

Truth: gas prices shot up 100% in the last two years. Resale value on trucks and SUVs are in the tank, and people still owe money on them.
Because of this, sales are down across the board- by nearly every car company.
A new economy car that everyone predicts will "sell like hotcakes" because it gets 3 mpg better than the competition is not necesarily the best thing to offer. At best, it will sell well to people who happen to be in the market for a new car.

I'm sure the Volt will be much more for GM than the sum of it's sales- but I want to make sure everyone's expectations are where they should be: cars like that are a novelty. They are expensive.
Cars that are hot in the short term future are convetional gas cars that are affordable and fuel efficient...and from a reputable brand.
Honda and Toyota are reputable brands. Saturn and Ford are not...you have to earn that. The older Focus and Ion have left big stains on those brands that are going to take a while to clean up.

The rest of us are not trading in our gas guzzlers for one reason: They are no longer worth anything. Eventually, we'll move to smaller cars but we can't now even if we wanted to.

So, investing in small cars is a great idea....go for it, because that is likely the future. However, pulling plans ahead for a new Aveo or Cruz or Astra is not a good idea if it cost more to do so, because very few people can afford them at this point. Sales will not go up that much in the short term regardless of the product.


IT'S A TOUGH TIME TO BE A CAR GUY. It's a hyper competative market in the USA...and there is only so many new sales. We are a replacement car market, so someone's share of the pie is going to get smaller. GM needs to adjust and so does the labor unions, which also need to realize that you can't be a socialist in a capitalist world and survive. The gravy train will get smaller and smaller and smaller.
 

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I thought GM learned this last year when they said they would be making similar vehicles totally different than the other brands. Haven't done too great of a job IMO. I see the reason for it- it's cheap and easy to do.
 

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Half the problems in America today are due to the gloom and doom articles that the media are pushing down our throats! People still have money, they choose not to spend it because "now is a bad time to buy a house, car, etc" IN WHAT WORLD?? Interest rates are down, prices are down. That is a fact. Media sensationalizm is the problem.
 

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Discussion Starter · #4 · (Edited)
Really, you guys are so right...The doom and gloom has to stop. It's an election year. Half of what is going on is total BS.

There has been several "good news" stories lately- regarding oil prices and the war in Iraq. Hardly anyone knows about that, do they?

It's not the end of the world, people. It's the same old political theater that we see every four years. If you don't like the way things are now, just wait 10 years and it will be exactly the same. I promise.

It's going on in another way at GM- gas prices are high, so we have to go to stupid, pointless, extreme measures to "change things" so investors will think progress is being made and when they don't happen people get upset.

So chevrolet decided to keep the current Cobalt for an extra year?

How many sales are they really losing in those 12 months? Honestly? With current exchange rates...GM is smart to let the first 100,000 cars to be sold in other markets. Is an affordable small car that gets 37 mpg really that hard to live with now? You know the Cruze is going to be more expensive than the Cobalt...it's bigger and faster and more advanced in every way. Even the Focus is fetching $18K now.





I'm just so fed up with people spewing things without thinking them through...and I'm even more fed up with GM not sticking to any set of plans for more than a week.

The Camaro is not dead. The Tahoe is not going to a crossover chassis. GMC isn't going to get canceled after only 5 or 6 months of slow sales. Saturn isn't going anywhere.... Hummer is unlikely to bring in enough cash to warrant a sale. Half of those stories and rumors are started by GM to help investors feel comfortable about management recognizing the problem and are willing to do something big (regardless of how stupid it is) to try to fix it. It's all smoke.


Even GM isn't that stupid.



Can we make an effort to think things through at GMI when we discuss topics like this? Let's tone down the "sky is falling" attitude at least here on GMI. I have to deal with it at work, at home, and on the news. Let's better our grasp of reality here. Please.
 

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Well said. I'm sick of all the "kill off brands" talk as well.
Yes, the market for trucks and SUVs is declining, but GM still needs to make them. Why? Because there are still people that NEED them.
 

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Well said. I'm sick of all the "kill off brands" talk as well.
Yes, the market for trucks and SUVs is declining, but GM still needs to make them. Why? Because there are still people that NEED them.

:D I have a SUV, I don't need a SUV, but I want one! :D
 

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Couldn't agree with you more, I got sick of it when they started to mention selling Hummer.

Update your damn products every decade and you wouldn't have to sell stagnant brands.
 

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There is no reason for two of the same crossover, SUV, truck, or car at the same dealership. Pontiac, Buick, and GMC are now one brand. They don't need one crossover each and they certainly don't each need a compact car. They need fewer, better, more attractive models.
Nonsense, they need MORE choice; more choices for the consumer are always better. What they need to be smarter about is doing more than slapping a different badge on the different models, they truly need to be different; like the Lambda, as an example.
 

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Couldn't agree with you more, I got sick of it when they started to mention selling Hummer.

Update your damn products every decade and you wouldn't have to sell stagnant brands.
I have to agree with everyone here.

I think I finally understand about this.
 

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What they need to be smarter about is doing more than slapping a different badge on the different models, they truly need to be different; like the Lambda, as an example.
Update your damn products every decade and you wouldn't have to sell stagnant brands.

I wonder if Bob Putz has realized this yet? :rolleyes:
 

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Nonsense, they need MORE choice; more choices for the consumer are always better. What they need to be smarter about is doing more than slapping a different badge on the different models, they truly need to be different; like the Lambda, as an example.
What's different about the Lambdas? They are essentially four "look" packages of the same vehicle?
 

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Sorry if the killing off the brands or combining of brands distribution is annoying.

It just seems that the three or four brand distribution plan is more efficent..(from spending marketing dollars)

I believe the brands can survive. I do believe the brands should combine distribution points so the dealer network can be profitabile. The dealers need higher volumes to survive this economic turndown.
 
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