[afako]

LOS ANGELES (Reuters) -- Cadillac's new boss
believes General Motors' premium brand could
eventually sell ultra-luxury cars that retail for a
quarter-million dollars by 2029. "It is too early today for a $250,000 Cadillac,"
Johann de Nysschen said in an interview on
Wednesday at the Los Angeles Auto Show.
"Fifteen years from now, it won't be."

http://www.autonews.com/article/20141119/OEM04/141119774?template=mobile&X-IgnoreUserAgent=1

 

[JimmyDiablo]

It makes me sad, but I think it's probably the right move. Can't build Rome in a day and all that...

 

[EJD1984]

Good to hear. Take on Bentley and Rolls Royce

But really, 2029? At the current rate of Cadillac's product, quality, and prestige upswing, I would say more like 2020 such a car will be more than possible and accepted into that market segment.

 

[Ruperts Trooper]

Good to hear. Take on Bentley and Rolls Royce

But really, 2029? At the current rate of Cadillac's product, quality, and prestige upswing, I would say more like 2020 such a car will be more than possible and accepted into that market segment.

Development time for ultra-luxury models is generally longer than lesser models - it took BMW a rushed 5 years to bring the Rolls-Royce Phantom to market, using developments of existing powertrains.

 

[zackythekid]

2029 is realistic. 2020 is more like competing in the S-class range. Time between 2020-2029 is going to be more like a build up process.

 

[ksr]

He's right. It's way too early for something like that. When the excellent models that Cadillac already has aren't exactly flying off the showroom floors, people think they're too expensive, and people really don't take Cadillac seriously, they don't need a $250,000 model.

Commit the resources where your needs are: CUVs and an expanded car lineup with more body styles. Build that premium S Class or 7 Series competitor. Don't worry about building a Rolls or a Bentley.

 

[Ed753]

So now we've gone from "just wait til next year!" to "just wait 15 years!"

FWIW, a $60,000 Caddy today and 10% annual increase will be $250,000 in 2029.

 

[patrickbec]

So now we've gone from "just wait til next year!" to "just wait 15 years!"

FWIW, a $60,000 Caddy today and 10% annual increase will be $250,000 in 2029.

I assume he is using present value of money terms.

 

[Robert1969]

So now we've gone from "just wait til next year!" to "just wait 15 years!"

FWIW, a $60,000 Caddy today and 10% annual increase will be $250,000 in 2029.

Car prices aren't going up 10% a year.

 

[MonaroSS]

I assume he is using present value of money terms.

This.

Also, Cadillac has a long way to go. Longer than many on here realise... Current Cadillacs still leave a lot to be desired. That needs fixing first and will take half a decade. Lets start with engine refinement.

 

[SKH]

So now we've gone from "just wait til next year!" to "just wait 15 years!"

FWIW, a $60,000 Caddy today and 10% annual increase will be $250,000 in 2029.

You have to learn to walk before you run. Depending on the acceptance of the forthcoming generation of Cadillacs they could revise that timetable and do a $250,000 vehicle earlier than that. In 5 years they'll likely already be selling CT8's or something similar for (in today's money) $150,000.

 

[CaddyLac10]

Interesting points...

De Nysschen, a former import executive who was named Cadillac president in August, is overseeing a product blitz that will cost GM an estimated $2.5 billion over the next six years, he told Reuters.

De Nysschen hinted the CT-6 will be priced "in the 70s," or just above the XTS.

The CT6 will be priced just like SWB flagships as expected. I'm glad to see appropriate pricing. It will probably run shy of 75K to at least 100K, and probably a little more depending on options.

 

[Envoy4Life]

The CT6 will be priced just like SWB flagships as expected. I'm glad to see appropriate pricing. It will probably run shy of 75K to at least 100K, and probably a little more depending on options.

740i - $74,000
XJ - $74,200
A8 - $77,400
LS 460 - $72,140

It'll be interesting to see where they set the base price. I think it'll be more than the LS, but less than the 7, so around $72,995 or so.

 

[dslay04]

Interesting points...





The CT6 will be priced just like SWB flagships as expected. I'm glad to see appropriate pricing. It will probably run shy of 75K to at least 100K, and probably a little more depending on options.

It's interesting b/c its like 99% the size of a LWB flagship, but priced at the SWB pricing.

 

[Envoy4Life]

It's interesting b/c its like 99% the size of a LWB flagship, but priced at the SWB pricing.

 

[CaddyLac10]

It's interesting b/c its like 99% the size of a LWB flagship, but priced at the SWB pricing.

Size isn't necessarily the driving factor, it's the amenities and features.

 

[dslay04]

It's a good thing. The LWB cars are way over priced and less engaging to drive.

 

[Envoy4Life]

It's a good thing. The LWB cars are way over priced and less engaging to drive.

It's not about that.

I really hope this won't be a G2 CTS dilemma all over again.

 

[Jesda]

This guy is a bit like the kid who goes to Disneyland and claims he met the actual Snow White.

 

[dslay04]

It's not about that.

I really hope this won't be a G2 CTS dilemma all over again.

It won't. The SWB VS LWB Flagship segment is a much better way of playing the Gent 2 CTS game than the 3/5 series segment. Something w/ such a massive price difference like SWB vs LWB because they're the same model. CT8 will come in and be the big Dog.