The Tesla Model 3 just misses out on an outright victory in Germany.
The German new car market dives -25.7% year-on-year in September to 196.972 units, tilting the year-to-date volume into negative territory at -1.2% and 2.017.561. We have adjusted our 2021 Forecast slightly down to 2.79 million units (-4%) which would be the lowest annual German volume in 36 years: since 1985 (2.38m). In the brands ranking, Volkswagen (-23.3%) and BMW (-18.7%) both resist better than their home market and cement their leading positions in the ranking. Mercedes (-49.8%) implodes to 7% share vs. 8.2% so far this year. Opel (-1.2%) posts the best result in the Top 9 and climbs to #4, its highest ranking since September 2018 (#3). Hyundai (-11.8%) breaks into the German Top 5 for the very first time at #5, eclipsing its previous ranking record of #6 set just last month. Reversely Ford (-51.3%), Skoda (-47.5%), Audi (-38.9%) and Renault (-33.3%) all sink. Tesla (+157.8%) goes completely against the negative trend and cracks the German Top 10 for the first time at #10 with 4% share. Other gainers further down include Cupra (+4552.5%), Maserati (+212.5%), Alpine (+157.1%), Lada (+116.1%), Polestar (+108.7%), DS (+73.8%), Rolls Royce (+66.7%), Aston Martin (+58.8%), Suzuki (+50%), Smart (+23%), Lexus (+20.1%) and Bentley (+18%).
Historical event in the German models ranking: the VW Golf’s pole position is under threat: down -41% year-on-year it only holds 3.5% of its home market. In contrast, the Tesla Model 3 (+146%) takes the brand’s backloading in end-of-quarters to the next level and ends the month at #2 overall, only 58 sales below the Golf and smashing its ranking, volume (6.828) and share (3.5%) records in the process. A staggering performance by the world’s favourite EV. The Opel Corsa (-31.6%) rallies back up 22 spots on August to land on the third step of the podium, while the Fiat 500 lineup (-30%) breaks its ranking record for the second month running at #4. The BMW 3 Series (+16.5%) shines but is down two ranks on last month to #5, distancing the VW T-Roc (-15.7%) and Up (+25.4%). The Hyundai Kona (-9.3%) breaks into the German Top 10 for the second time after last December (#10) at a record #8 while the new gen Opel Mokka delivers the nameplate’s first ever Top 10 at #9 (previous best #12 in August 2017). The Skoda Enyaq is up 25 spots on August to climb to a record 23rd place, just as the Tesla Model Y is up 13 to #62 and the Hyundai Ioniq 5 is up 14 to #68. This month we welcome the Hyundai Staria at #156 and the Kia EV6 at #273.
Wow Tesla do the impossible No2 crack the nationalistic buying German car market, and the German Tesla production lines not open yet. American assembled cars ace it. Germans love Fiat's little classic retro 500 No4, and the Hyundai Kona.
Lowest German monthly sales in 36 years German September sales down -25.7%, Rear-Wheel-Drive Tesla Model 3 sales up +146%. Nice to see Tesla Model 3 nearly hit the German top spot, and No1 spot in the UK the two biggest car markets in Europe.