But can the electric pickup truck live up to Elon Musk’s hype and the 1.5 million pre-orders?
Musk has been hyping the Cybertruck as not only Tesla’s best vehicle yet but as possibly the best product ever.
The CEO is known for his use of hyperbole, but he has some credibility when it comes to Tesla’s vehicle programs since each model has raised the bar in one way or the other in the auto industry.
Musk announced that Tesla received over 250,000 reservations for the Cybertruck
within a week of unveiling the vehicle.
Generally, Tesla receives a lot of reservations early after an unveiling, and then it tapers off – but that wasn’t the case with the Cybertruck.
Even throughout the pandemic, sources told us that some Tesla stores were getting hundreds of Cybertruck reservations per week
, and Cybertruck pre-orders even helped boost sales
By 2021, a crowdsourced Cybertruck reservation tally
was putting the pre-orders at over 1 million units
Now in 2022, the same tally put Tesla Cybertruck reservations at over 1.5 million units.
That’s unprecedented demand – though to be fair, Tesla is only asking for a $100 refundable deposit per reservation, which is not the strongest show of interest. But even if the actual order take rate ends up being relatively low, this is still extremely strong demand.
Lately, we have reported on several moves by Tesla showing progress in bringing the electric truck pickup truck to production at Gigafactory Texas. The company says that it is on track for starting production in mid-2023.
Its latest, the Model Y, is on its way to becoming the best-selling car in the whole world. Will the production Tesla Cybertruck live up to all the hype?
I’m leaning toward yes. No matter what you think of Elon Musk or Tesla as a company, the automaker’s vehicle programs themselves have never disappointed.
If Tesla would deliver the Cybertruck at the price point and with the specs originally announced in 2019, I think it would undoubtedly beat the Model Y.
... I think the program should be highly successful as long as the specs are similar.
I get the brutalist appeal of the stainless steel, paintless body of the truck. Combined with the utility of the vehicle, I think a lot of people will see the Cybertruck rise on the top of their list for a new truck.